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Advertising on the Web: Is There Response before Click-Through?
1 references·16 citing·52 second hop
Advertising on the Web: Is There Response before Click-Through? (1997)Advertising on the Web: Is There Response…Understanding, Measuring, and Using Brand Equity (1996)Understanding, Measuring, and…Investigating Consumer Engagement with Influencer- vs. Brand-Promoted Ads: The Roles of Source and Disclosure (2019)Investigating Consumer Engage…Evolution of digital marketing communication: Bibliometric analysis and network visualization from key articles (2019)Evolution of digital marketin…The effect of web advertising visual design on online purchase intention: An examination across gender (2016)The effect of web advertising…Consumers’ attitude towards social media advertising and their behavioural response (2015)Consumers’ attitude towards s…Unconscious processing of Web advertising: Effects on implicit memory, attitude toward the brand, and consideration set (2008)Unconscious processing of Web…Online Advertising Research in Advertising Journals: A Review (2008)Online Advertising Research i…Factors Affecting Web Site Visit Duration: A Cross-Domain Analysis (2006)Factors Affecting Web Site Vi…Assessing the Effects of Animation in Online Banner Advertising (2004)Assessing the Effects of Anim…Web advertising: gender differences in beliefs, attitudes and behavior (2003)Web advertising: gender diffe…Factors Affecting Online Advertising Recall: A Study of Students (2003)Factors Affecting Online Adve…UNDERSTANDING CONSUMERS ATTITUDE TOWARD ADVERTISING (2002)UNDERSTANDING CONSUMERS ATTIT…Consumer response to Web sites and their influence on advertising effectiveness (2002)Consumer response to Web site…Beliefs, attitudes and behaviour towards Web advertising (2002)Beliefs, attitudes and behavi…Antecedents and Consequences of Web Advertising Credibility (2002)Antecedents and Consequences …Different Forced-Exposure Levels to Banner Advertisements (2001)Different Forced-Exposure Lev…Banner Advertisements through a New Lens (2001)Banner Advertisements through…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Donor Trust and Relationship Commitment in the U.K. Charity Sector: The Impact on Behavior (2004)Social media advertising value (2014)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Communication and Persuasion (1986)Determinants of Internet Advertising Effectiveness: An Empirical Study (2003)Advertising Repetition and Placement Issues in On-Line Environments (2008)A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement (2016)A Model for Predictive Measurements of Advertising Effectiveness (1961)Advertising Value and Advertising on the Web (1996)How Advertising Works: What Do We Really Know? (1999)Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers (2015)Tracking users' visual attention and responses to personalized advertising based on task cognitive demand (2015)Social Media Sellout: The Increasing Role of Product Promotion on YouTube (2018)Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads (2002)What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness (2002)How different information types affect viewer’s attention on internet advertising (2010)Do users look at banner ads on Facebook? (2013)Do social networking sites contribute for building brands? Evaluating the impact of users' participation on brand awareness and brand attitude (2015)Reliability Measures for Qualitative Data: Theory and Implications (1994)Marketing models of consumer heterogeneity (1998)Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes (2000)Role of perceived value in explaining trust and repurchase intention in e-shopping (2012)What type of online advertising is most effective for eTourism 2.0? An eye tracking study based on the characteristics of tourists (2015)Gender differences in online auctions (2016)Introduction to Psychological Measurement (1970)Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective (1990)On the Use of College Students in Social Science Research: Insights from a Second-Order Meta-analysis (2001)Internet advertising effectiveness (2007)Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment (2014)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Personality factors as predictors of online consumer engagement: an empirical investigation (2017)The effects of social commerce design on consumer purchase decision-making: An empirical study (2017)Online purchase intention in Chinese social commerce platforms: Being emotional or rational? (2021)Managing Brand Equity (1991)Relationship selling and customer loyalty: an empirical investigation (2000)Internet advertising: Is anybody watching? (2003)Multidimensional Customer-Based Brand Equity and Its Consequences in Midpriced Hotels (2008)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)An expert with whom i can identify: the role of narratives in influencer marketing (2020)Gender effects in influencer marketing: an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram (2021)All hype or the real deal? Investigating user engagement with virtual influencers in tourism (2023)The Strength of Weak Ties (1973)Measuring the Involvement Construct (1985)Does Digital Marketing Platforms affect Business Performance? A Mini-Review Approach (2021)Marketing 4.0 analytics in the B2B sector: a state-of-the-art review and integrated framework (2023)The representation of touristification in media through mapping: the case of Malaga (2023)
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References

  • 1996Understanding, Measuring, and Using Brand Equity231 cited

Cited by

  • 2016The effect of web advertising visual design on online purchase intention: An examination across gender297 cited
  • 2003Web advertising: gender differences in beliefs, attitudes and behavior284 cited
  • 2002Antecedents and Consequences of Web Advertising Credibility248 cited
  • 2003Factors Affecting Online Advertising Recall: A Study of Students246 cited
  • 2019Investigating Consumer Engagement with Influencer- vs. Brand-Promoted Ads: The Roles of Source and Disclosure219 cited
  • 2008Online Advertising Research in Advertising Journals: A Review194 cited
  • 2006Factors Affecting Web Site Visit Duration: A Cross-Domain Analysis175 cited
  • 2019Evolution of digital marketing communication: Bibliometric analysis and network visualization from key articles172 cited
  • 2001Different Forced-Exposure Levels to Banner Advertisements171 cited
  • 2002UNDERSTANDING CONSUMERS ATTITUDE TOWARD ADVERTISING170 cited
  • 2002Consumer response to Web sites and their influence on advertising effectiveness163 cited
  • 2002Beliefs, attitudes and behaviour towards Web advertising161 cited
  • 2008Unconscious processing of Web advertising: Effects on implicit memory, attitude toward the brand, and consideration set

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160 cited
  • 2004Assessing the Effects of Animation in Online Banner Advertising159 cited
  • 2015Consumers’ attitude towards social media advertising and their behavioural response157 cited
  • 2001Banner Advertisements through a New Lens156 cited