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The marketing power of emotion
0 references·16 citing·55 second hop
The marketing power of emotion (2003)The marketing power of emotionWant to make me emotional? The influence of emotional advertisements on women’s consumption behavior (2017)Want to make me emotional? Th…Residentsʼ attitudes and behavioural support for tourism in host communities (2017)Residentsʼ attitudes and beha…The role of design in the future of digital channels: Conceptual insights and future research directions (2015)The role of design in the fut…The contribution of website design to the generation of tourist destination image: The moderating effect of involvement (2014)The contribution of website d…Place marketing and citizen participation: branding as strategy to address the emotional dimension of policy making? 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  • 2014Place marketing and citizen participation: branding as strategy to address the emotional dimension of policy making?182 cited
  • 2017Residentsʼ attitudes and behavioural support for tourism in host communities130 cited
  • 2014The contribution of website design to the generation of tourist destination image: The moderating effect of involvement121 cited
  • 2010Multi-channel price differentiation: An empirical investigation of existence and causes116 cited
  • 2006The emotional power of place: The fall and rise of dominance in retail research114 cited
  • 2012The Impact of Experiential Marketing and Customer Satisfaction on Customer Commitment in the World of Social Networks72 cited
  • 2007Product service systems as systemic cures for obese consumption and production56 cited
  • 2008Kansei engineering approach for total quality design and continuous innovation50 cited
  • 2004Trading in Public Hope47 cited
  • 2013Corporate Social Responsibility and International Business: A Conceptual Overview47 cited
  • 2017Want to make me emotional? The influence of emotional advertisements on women’s consumption behavior34 cited

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  • 2015The role of design in the future of digital channels: Conceptual insights and future research directions33 cited
  • 2010Uma Abordagem Relacional ao Valor da Marca33 cited
  • 2007Enhancing Singapore travel agencies' customer loyalty: an empirical investigation of customers' behavioural intentions and zones of tolerance31 cited