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The Study of Relationship among Experiential Marketing, Service Quality, Customer Satisfaction, and Customer Loyalty

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References

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2000The relationship between customer satisfaction and loyalty: Cross-industry differences539 cited
2008Handbook on Brand and Experience Management177 cited

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2022So sorry, now please watch: Identifying image repair strategies, sincerity and forgiveness in YouTubers’ apology videos

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31 cited

2015The impact of experimental marketing on customer loyalty for fitness clubs: Using brand image and satisfaction as the mediating variables22 cited

2019Factors Influencing Brand Switching Behaviour of Mobile Phone Users and the Mediating Effect of Customer Satisfaction: A Literature Review20 cited

2017A CONCEPTUAL STUDY ON EXPERIENTIAL MARKETING: IMPORTANCE, STRATEGIC ISSUES AND ITS IMPACT19 cited

2015Ways of Using Guerrilla Marketing in SMEs18 cited

2018Methodological proposal for the analysis and measurement of sensory marketing integrated to the consumer experience18 cited

2019Experiential value mediates relationship between Experiential Marketing and Customer Satisfaction14 cited

2015The effects of interactive marketing, customer satisfaction and flashes on customer loyalty14 cited

2022A Framework of the Value Co-Creation Cycle in Platform Businesses: An Exploratory Case Study13 cited

2021Determining the impact of experiential marketing on consumer satisfaction: A case of India’s luxury cosmetic industry13 cited

2020Building Customer Loyalty through Strategy Experiential Marketing, Service Quality, and Customer Satisfaction13 cited