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Exploring relationships between customer-based brand equity and its drivers and consequences in the hotel context. An impact-asymmetry assessment
16 references·9 citing·34 second hop
Exploring relationships between customer-based brand equity and its drivers and consequences in the hotel context. An impact-asymmetry assessment (2016)Exploring relationships between customer-…The Motivation to Work (2017)The Motivation to WorkDeveloping and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Modern Methods for Business Research (1998)Modern Methods for Business R…Affective, Continuance, and Normative Commitment to the Organization: An Examination of Construct Validity (1996)Affective, Continuance, and N…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Factors Affecting Trust in Market Research Relationships (1993)Factors Affecting Trust in Ma…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions (1993)A Dynamic Process Model of Se…Measuring Service Quality: A Reexamination and Extension (1992)Measuring Service Quality: A …Managing Brand Equity (1991)Managing Brand EquitySERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)SERVQUAL: A multiple-Item Sca…On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Attractive Quality and Must-Be Quality (1984)Attractive Quality and Must-B…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Signaling effects of branded amenities on customer-based brand equity (2021)Signaling effects of branded …Impact of Brand Engagement on Behavioral Loyalty, Brand Equity and WOM Through Attitudinal Loyalty (2021)Impact of Brand Engagement on…Analyzing antecedents and consequences of multidimensional green brand equity (2021)Analyzing antecedents and con…Exploring the impact of different factors on brand equity and intention to take up online courses from e-Learning platforms (2020)Exploring the impact of diffe…Building brand equity through communication consistency in luxury hotels: an impact-asymmetry analysis (2020)Building brand equity through…Understanding brand equity in hotel firms. What is the role of brand loyalty and satisfaction? (2019)Understanding brand equity in…Hospitality branding in emerging economies: an Indian perspective (2019)Hospitality branding in emerg…The role of risk aversion and brand-related factors in predicting consumers' willingness to buy expiration date-based priced perishable food products (2018)The role of risk aversion and…The Routledge Handbook of Hospitality Marketing (2017)The Routledge Handbook of Hos…Strategic Management and Marketing in the Service Sector (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Behavioral Consequences of Service Quality (1996)Evolving to a New Dominant Logic for Marketing (2003)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Possessions and the Extended Self (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Understanding Customer Experience Throughout the Customer Journey (2016)Information and Consumer Behavior (1970)The nature of human values (1973)The Effect of a Market Orientation on Business Profitability (1990)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)Significance tests and goodness of fit in the analysis of covariance structures. (1980)When to use and how to report the results of PLS-SEM (2018)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Workplace spirituality and employee work attitudes (2003)Positive Psychology in Clinical Practice (2004)Media, Tasks, and Communication Processes: A Theory of Media Synchronicity1 (2008)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. (1995)
this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality21,113 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1992Measuring Service Quality: A Reexamination and Extension10,646 cited
  • 1999Whence Consumer Loyalty?7,319 cited
  • 1998Modern Methods for Business Research6,534 cited
  • 2017The Motivation to Work5,564 cited
  • 1991Managing Brand Equity3,818 cited
  • 1993Factors Affecting Trust in Market Research Relationships3,649 cited
  • 1984Attractive Quality and Must-Be Quality3,436 cited
  • 1993A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions3,422 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 1996Affective, Continuance, and Normative Commitment to the Organization: An Examination of Construct Validity2,933 cited
  • Cited by

    • 2020Building brand equity through communication consistency in luxury hotels: an impact-asymmetry analysis42 cited
    • 2019Understanding brand equity in hotel firms. What is the role of brand loyalty and satisfaction?41 cited
    • 2020Exploring the impact of different factors on brand equity and intention to take up online courses from e-Learning platforms35 cited
    • 2017The Routledge Handbook of Hospitality Marketing33 cited
    • 2021Signaling effects of branded amenities on customer-based brand equity32 cited
    • 2021Impact of Brand Engagement on Behavioral Loyalty, Brand Equity and WOM Through Attitudinal Loyalty30 cited
    • 2018The role of risk aversion and brand-related factors in predicting consumers' willingness to buy expiration date-based priced perishable food products24 cited
    • 2019Hospitality branding in emerging economies: an Indian perspective21 cited
    • 2021Analyzing antecedents and consequences of multidimensional green brand equity19 cited