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The state of theory in three premier advertising journals: a research note
16 references·12 citing·42 second hop
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1959The Logic of Scientific Discovery2,713 cited
  • 1975Marketing as Exchange1,648 cited
  • 2010Logic of Scientific Discovery, The1,545 cited
  • 1992Toward a General Theory of Competitive Rationality699 cited
  • 1991Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science539 cited
  • 1958Market Behavior and Executive Action360 cited
  • 1997Faculty Perceptions of Marketing Journals289 cited
  • 1980A Study of Marketing Generalizations233 cited
  • 2002Perceptual Differences of Marketing Journals: A Worldwide Perspective172 cited
  • 1965Toward a Formal Theory of Transactions and Transvections150 cited
  • 1979Advocacy and Objectivity in Science127 cited
  • 2001Hypotheses in Marketing Science: Literature Review and Publication Audit124 cited
  • 1993The Future of Research in Marketing: Marketing Science112 cited
  • 2003Discovery and communication of important marketing findings72 cited
  • 2002Towards a Critical Multicultural Marketing Theory

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65 cited

Cited by

  • 2008Online Advertising Research in Advertising Journals: A Review194 cited
  • 2021Advertising appeals effectiveness: a systematic literature review34 cited
  • 2011Eleven years of scholarly research in the Journal of Services Marketing33 cited
  • 2010Maintenance person or architect?26 cited
  • 2017Knowledge Flows Between Advertising and Other Disciplines: A Social Exchange Perspective19 cited
  • 2017Estudio bibliométrico sobre la investigación en publicidad en España: temáticas, investigadores, redes y centros de producción (1980-2015)18 cited
  • 2016Thirty Years of Advertising Research in Leading Communication and Marketing Journals: Learning From the Parent Disciplines17 cited
  • 2014Three decades of advertising research in Spain: analysis of scientific communication journals (1980-2013)14 cited
  • 2006Brands, artifacts and design theory: a call to action12 cited
  • 2016Productivity and impact in advertising research since the millennium: a profiling and investigation of drivers of impact10 cited
  • 2014Neuromarketing and Marketing Management: Contributions of Neuroscience for the traditional Marketing Mix9 cited
  • 2015Psychologische Modelle der Werbewirkung8 cited