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Current Challenges for Mass Customization on B2B Markets
16 references·1 citing·46 second hopsampled
Current Challenges for Mass Customization on B2B Markets (2016)Current Challenges for Mass Customization…The mass customization decade: An updated review of the literature (2012)The mass customization decade…Service as business logic: implications for value creation and marketing (2011)Service as business logic: im…It's all B2B…and beyond: Toward a systems perspective of the market (2010)It's all B2B…and beyond: Towa…On value and value co-creation: A service systems and service logic perspective (2008)On value and value co-creatio…Co-creation and the new landscapes of design (2008)Co-creation and the new lands…Service-dominant logic: continuing the evolution (2007)Service-dominant logic: conti…Competing through service: Insights from service-dominant logic (2006)Competing through service: In…Value Creation by Toolkits for User Innovation and Design: The Case of the Watch Market (2004)Value Creation by Toolkits fo…The Four Service Marketing Myths (2004)The Four Service Marketing My…PERSPECTIVE: User toolkits for innovation (2001)PERSPECTIVE: User toolkits fo…Mass customization: Literature review and research directions (2001)Mass customization: Literatur…Customerization: The next revolution in mass customization (2001)Customerization: The next rev…Variety for sale: Mass customization or mass confusion? (1998)Variety for sale: Mass custom…The evolution of relationship marketing (1995)The evolution of relationship…Measuring Service Quality: A Reexamination and Extension (1992)Measuring Service Quality: A …Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…Business Model Patterns of B2B Mass Customizers: The Case of German Textile SMEs (2017)Business Model Patterns of B2…An Inquiry into the Nature and Causes of the Wealth of Nations (1776)The Strength of Weak Ties (1973)Evolving to a New Dominant Logic for Marketing (2003)Critical service logic: making sense of value creation and co-creation (2012)Institutions and axioms: an extension and update of service-dominant logic (2015)Effects of COVID-19 on business and research (2020)A Theory of Social Comparison Processes (1954)The Presentation of Self in Everyday Life. (1956)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Possessions and the Extended Self (1988)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Behavioral Consequences of Service Quality (1996)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Understanding Customer Experience Throughout the Customer Journey (2016)Problems and Strategies in Services Marketing (1985)Service Quality Delivery through Web Sites: A Critical Review of Extant Knowledge (2002)Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy (2023)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)The Machine That Changed the World (1991)Introduction to Statistical Quality Control (1992)The machine that changed the world (1992)Responsive supply chain: A competitive strategy in a networked economy☆ (2007)The Fourth Industrial Revolution (Industry 4.0): A Social Innovation Perspective (2017)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)The Economic Institutions of Capitalism (1987)Communication and Control Processes in the Delivery of Service Quality (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Relationship Marketing in Consumer Markets: Antecedents and Consequences (1995)Social Marketing: An Approach to Planned Social Change (1971)Managing the co-creation of value (2007)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Creating Conditions for Participation: Conflicts and Resources in Systems Development (1996)Designing interactions (2003)Co-creation experiences: The next practice in value creation (2004)Experience-based Co-design and Healthcare Improvement: Realizing Participatory Design in the Public Sector (2015)Co-Production and the Co-Creation of Value in Public Services: A suitable case for treatment? (2016)What is co-creation? An interactional creation framework and its implications for value creation (2017)Marketing management: analysis. planning. implementation and control (2000)Service-dominant logic: reactions, reflections and refinements (2006)The Core Competence of the Corporation (2006)
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References

  • 1992Measuring Service Quality: A Reexamination and Extension10,896 cited
  • 2007Service-dominant logic: continuing the evolution7,831 cited
  • 2008Co-creation and the new landscapes of design5,764 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,725 cited
  • 2008On value and value co-creation: A service systems and service logic perspective3,198 cited
  • 2006Competing through service: Insights from service-dominant logic1,713 cited
  • 2010It's all B2B…and beyond: Toward a systems perspective of the market1,459 cited
  • 2004The Four Service Marketing Myths1,347 cited
  • 2001Mass customization: Literature review and research directions1,311 cited
  • 1995The evolution of relationship marketing1,033 cited
  • 1998Variety for sale: Mass customization or mass confusion?902 cited
  • 2011Service as business logic: implications for value creation and marketing896 cited
  • 2004Value Creation by Toolkits for User Innovation and Design: The Case of the Watch Market811 cited
  • 2001PERSPECTIVE: User toolkits for innovation806 cited
  • 2012The mass customization decade: An updated review of the literature715 cited

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  • 2001Customerization: The next revolution in mass customization630 cited
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    • 2017Business Model Patterns of B2B Mass Customizers: The Case of German Textile SMEs5 cited