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Identifying the Drivers of Shopper Attention, Engagement, and Purchase
16 references·3 citing·57 second hopsampled
Identifying the Drivers of Shopper Attention, Engagement, and Purchase (2014)Identifying the Drivers of Shopper Attent…Attention and choice: A review on eye movements in decision making (2013)Attention and choice: A revie…The “Visual Depiction Effect” in Advertising: Facilitating Embodied Mental Simulation through Product Orientation (2012)The “Visual Depiction Effect”…The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities on in-Store Decision Making (2009)The Interplay among Category …Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase (2009)Does In-Store Marketing Work?…Buying, Searching, or Browsing: Differentiating Between Online Shoppers Using In-Store Navigational Clickstream (2003)Buying, Searching, or Browsin…The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions (2002)The Influence of Multiple Sto…Why we buy: the science of shopping (2001)Why we buy: the science of sh…Visual attention during brand choice: The impact of time pressure and task motivation (1999)Visual attention during brand…The Effect of Time Pressure on Consumer Choice Deferral (1999)The Effect of Time Pressure o…The Price Knowledge and Search of Supermarket Shoppers (1990)The Price Knowledge and Searc…The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping (1989)The Effects of Situational Fa…DECONSTRUCTING THE MAP (1989)DECONSTRUCTING THE MAPAdaptive strategy selection in decision making. (1988)Adaptive strategy selection i…An Examination of Consumer Decision Making for a Common Repeat Purchase Product (1984)An Examination of Consumer De…Effectiveness in Sales Interactions: A Contingency Framework (1981)Effectiveness in Sales Intera…Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Heuristic versus systematic i…Towards Ethical Neuromarketing 2.0 Based on Artificial Intelligence (2021)Towards Ethical Neuromarketin…An Exploratory Study Combining Eye-Tracking and Virtual Reality: Are Pulses Good “Eye-Catchers” in Virtual Supermarket Shelves? (2021)An Exploratory Study Combinin…The impact of rack layout on visual experience in a retail store (2017)The impact of rack layout on …Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Modeling Purchase Behavior at an E-Commerce Web Site: A Task-Completion Approach (2004)Can we get from liking to buying? Behavioral differences in hedonic and utilitarian Facebook usage (2013)How do product recommendations affect impulse buying? An empirical study on WeChat social commerce (2018)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.5,511 cited
  • 2002The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions2,256 cited
  • 1989DECONSTRUCTING THE MAP2,144 cited
  • 1988Adaptive strategy selection in decision making.1,953 cited
  • 1990The Price Knowledge and Search of Supermarket Shoppers1,118 cited
  • 2013Attention and choice: A review on eye movements in decision making946 cited
  • 2009Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase816 cited
  • 1984An Examination of Consumer Decision Making for a Common Repeat Purchase Product776 cited
  • 2003Buying, Searching, or Browsing: Differentiating Between Online Shoppers Using In-Store Navigational Clickstream744 cited
  • 1981Effectiveness in Sales Interactions: A Contingency Framework736 cited
  • 2001Why we buy: the science of shopping666 cited
  • 1999Visual attention during brand choice: The impact of time pressure and task motivation602 cited
  • 1989The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping585 cited
  • 2009The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities on in-Store Decision Making

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529 cited
  • 1999The Effect of Time Pressure on Consumer Choice Deferral480 cited
  • 2012The “Visual Depiction Effect” in Advertising: Facilitating Embodied Mental Simulation through Product Orientation463 cited
  • Cited by

    • 2017The impact of rack layout on visual experience in a retail store30 cited
    • 2021An Exploratory Study Combining Eye-Tracking and Virtual Reality: Are Pulses Good “Eye-Catchers” in Virtual Supermarket Shelves?27 cited
    • 2021Towards Ethical Neuromarketing 2.0 Based on Artificial Intelligence10 cited