SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The Impact of Events Sponsorship on Attendee’s Purchase Intention: The Mediating Role of Brand Image
16 references·1 citing·46 second hop
The Impact of Events Sponsorship on Attendee’s Purchase Intention: The Mediating Role of Brand Image (2016)The Impact of Events Sponsorship on Atten…Business Research Methods (2022)Business Research MethodsHow fit connects service brand sponsors with consumers' passions for sponsored events (2013)How fit connects service bran…The Impact of Brands on Consumer Purchase Intentions (2012)The Impact of Brands on Consu…Sponsorship congruence and brand image (2012)Sponsorship congruence and br…Conceptualizing and measuring experience quality: the customer's perspective (2010)Conceptualizing and measuring…Achieving Marketing Objectives through Social Sponsorships (2006)Achieving Marketing Objective…The Relationship Between Major-League Sports' Official Sponsorship Announcements and the Stock Prices of Sponsoring Firms (2005)The Relationship Between Majo…The effects of consumer knowledge on responses to event sponsorships (2004)The effects of consumer knowl…Product-, Corporate-, and Country-Image Dimensions and Purchase Behavior: A Multicountry Analysis (2004)Product-, Corporate-, and Cou…Competitive advantage through sponsorship (2004)Competitive advantage through…A model of fan identification: antecedents and sponsorship outcomes (2003)A model of fan identification…Sponsorship and advertising: A comparison of consumer perceptions (2001)Sponsorship and advertising: …Commercial Sponsorship - The Development of Understanding (1999)Commercial Sponsorship - The …Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Principles of Marketing (1972)Principles of MarketingEFFECTS OF SPONSOR-EVENT CONGRUENCE ON BRAND IMAGE, ATTITUDE TOWARD THE BRAND, AND PURCHASE INTENTION: AN EMPIRICAL ANALYSIS IN THE CONTEXT OF SPORT SPONSORSHIP (2020)EFFECTS OF SPONSOR-EVENT CONG…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Structural Equations with Latent Variables (1989)An Integrated Model of Service Experience, Emotions, Satisfaction, and Price Acceptance: An Empirical Analysis in the Chinese Hospitality Industry (2015)Cultural tourism in Istanbul: The mediation effect of tourist experience and satisfaction on the relationship between involvement and recommendation intention (2015)The mediating role of experience quality on authenticity and satisfaction in the context of cultural-heritage tourism (2018)Dimensions of Consumer Expertise (1987)Effects of Hosting a Sport Event on Destination Brand: A Test of Co-branding and Match-up Models (2006)Guilt appeals: Persuasion knowledge and charitable giving (2007)Leveraging sponsorships on the Internet: Activation, congruence, and articulation (2008)Advances in Consumer Research (2025)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)How can corporate social responsibility activities create value for stakeholders? A systematic review (2010)Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)Corporate social responsibility and stakeholder value maximization: Evidence from mergers (2013)Structural Equations with Latent Variables. (1991)Cultures and Organizations: Software of the Mind. (1993)Investigating the service brand: A customer value perspective (2008)Intention to purchase on social commerce websites across cultures: A cross-regional study (2013)A model of perceived image, memorable tourism experiences and revisit intention (2017)Comparative fit indexes in structural models. (1990)Understanding the positive social psychological benefits of sport team identification: The team identification-social psychological health model. (2006)Understanding Professional Athletes’ Use of Twitter: A Content Analysis of Athlete Tweets (2010)Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm (2011)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)Cultivating Service Brand Equity (2000)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Corporate reputation and sustained superior financial performance (2002)Consumers' attitude of endorser credibility, brand and intention with respect to celebrity endorsement of the airline sector (2016)How attachment influences users’ willingness to donate to content creators in social media: A socio-technical systems perspective (2016)Greenwash and green purchase behaviour: the mediation of green brand image and green brand loyalty (2018)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Smart tourism destinations: ecosystems for tourism destination competitiveness (2016)Research Methods in Business Studies (2020)
this work references cited by second hop

References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2022Business Research Methods10,949 cited
  • 1972Principles of Marketing5,587 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 2006Achieving Marketing Objectives through Social Sponsorships799 cited
  • 2003A model of fan identification: antecedents and sponsorship outcomes629 cited
  • 2004Product-, Corporate-, and Country-Image Dimensions and Purchase Behavior: A Multicountry Analysis469 cited
  • 2012The Impact of Brands on Consumer Purchase Intentions315 cited
  • 2010Conceptualizing and measuring experience quality: the customer's perspective271 cited
  • 2004The effects of consumer knowledge on responses to event sponsorships233 cited
  • 2004Competitive advantage through sponsorship216 cited
  • 2001Sponsorship and advertising: A comparison of consumer perceptions179 cited
  • 2005The Relationship Between Major-League Sports' Official Sponsorship Announcements and the Stock Prices of Sponsoring Firms169 cited
  • 2012Sponsorship congruence and brand image115 cited
  • 1999Commercial Sponsorship - The Development of Understanding48 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2013How fit connects service brand sponsors with consumers' passions for sponsored events39 cited
  • Cited by

    • 2020EFFECTS OF SPONSOR-EVENT CONGRUENCE ON BRAND IMAGE, ATTITUDE TOWARD THE BRAND, AND PURCHASE INTENTION: AN EMPIRICAL ANALYSIS IN THE CONTEXT OF SPORT SPONSORSHIP16 cited