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• 2007The American Marketing Association Definition of Marketing: Moving from Lagging to Leading Indicator65 cited
• 2002Creative marketing and the art organisation: what can the artist offer?52 cited
• 2005Using creativity to achieve an entrepreneurial future for arts marketing45 cited
• 2011The effect of point of sale promotions on the alcohol purchasing behaviour of young people in metropolitan, regional and rural Australia30 cited
• 2016Marketing Strategies Of Small Craft Producers In South Africa: Practices And Challenges25 cited
• 2007Proposing an operational classification scheme for embryonic cooperative relationships22 cited
• 2009Importance–performance analysis of the Taipei Fine Arts Museum's services15 cited
• 2015The impact of mobile advertising on Vietnamese consumer buying decision15 cited
• 2003Understanding Consumer Decision-Making in Adopting Wild Venison12 cited
• 2002Selling Urban Housing in London. Can High-density Urban Living Be Sold to a Sceptical British Public? Distinction, Mobility, and Control over Environment