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Building Implementable Marketing Models
0 references·16 citing·59 second hopsampled
Building Implementable Marketing Models (1979)Building Implementable Marketing ModelsBillboard and cinema advertising: Missed opportunity or spoiled arms? (2014)Billboard and cinema advertis…Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems (2010)Marketing Decision Making and…Corporate Identity Modelling: A Review and Presentation of a New Multi-dimensional Model (2005)Corporate Identity Modelling:…Adoption of behaviour: predicting success for major innovations (2005)Adoption of behaviour: predic…Modelling of international market selection process: a qualitative study of successful Australian international businesses (2003)Modelling of international ma…Implementing and Evaluating SilverScreener: A Marketing Management Support System for Movie Exhibitors (2001)Implementing and Evaluating S…O modelo do índice de satisfação do cliente Norte-Americano: um exame inicial no Brasil com equações estruturais (1999)O modelo do índice de satisfa…Hierarchical versus other market share models for markets with many items (1997)Hierarchical versus other mar…Strategic marketing research (1996)Strategic marketing researchMaximizing the potential of strategic typologies for marketing strategy research (1993)Maximizing the potential of s…EVALUATING A STORE LOCATION (1990)EVALUATING A STORE LOCATIONAdvertising's Effect on the Product Evolutionary Cycle (1990)Advertising's Effect on the P…On problem perception, dissatisfaction and brand loyalty (1988)On problem perception, dissat…Forecasting methods for marketing (1987)Forecasting methods for marke…The evolution of agricultural marketing theory: towards better coordination with general marketing theory. 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  • 1988On problem perception, dissatisfaction and brand loyalty100 cited
  • 2003Modelling of international market selection process: a qualitative study of successful Australian international businesses80 cited
  • 1987Forecasting methods for marketing76 cited
  • 2001Implementing and Evaluating SilverScreener: A Marketing Management Support System for Movie Exhibitors54 cited
  • 2005Adoption of behaviour: predicting success for major innovations52 cited
  • 1993Maximizing the potential of strategic typologies for marketing strategy research45 cited
  • 1979Channel Optimization in Complex Marketing Systems43 cited
  • 2005Corporate Identity Modelling: A Review and Presentation of a New Multi-dimensional Model39 cited
  • 1990Advertising's Effect on the Product Evolutionary Cycle36 cited
  • 1997Hierarchical versus other market share models for markets with many items35 cited
  • 2010Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems28 cited
  • 2014Billboard and cinema advertising: Missed opportunity or spoiled arms?26 cited
  • 1999O modelo do índice de satisfação do cliente Norte-Americano: um exame inicial no Brasil com equações estruturais26 cited
  • 1990

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EVALUATING A STORE LOCATION
23 cited
  • 1986The evolution of agricultural marketing theory: towards better coordination with general marketing theory.19 cited
  • 1996Strategic marketing research18 cited