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Multistage market segmentation: an exploration of B2B segment alignment
14 references·7 citing·46 second hop
Multistage market segmentation: an exploration of B2B segment alignment (2016)Multistage market segmentation: an explor…Achieving market segmentation from B2B sectorisation (2008)Achieving market segmentation…The Implications of Business-to-Business and Consumer Market Differences for B2B Branding Strategy (2007)The Implications of Business-…Blurring the lines: is there a need to rethink industrial marketing? (2006)Blurring the lines: is there …Vertical Marketing Systems for Complex Products: A Triadic Perspective (2004)Vertical Marketing Systems fo…Need-based segmentation and customized communication strategies in a complex-commodity industry (2003)Need-based segmentation and c…The Impact of Internet Exchanges on Business-to-Business Distribution (2002)The Impact of Internet Exchan…Business to Business Market Segmentation (2001)Business to Business Market S…A program for implementing market segmentation (1997)A program for implementing ma…“Intel Inside” BRANDING A COMPONENT IN A BUSINESS MARKET (1993)“Intel Inside” BRANDING A COM…A critical review of industrial market segmentation (1985)A critical review of industri…Industrial market segmentation (1974)Industrial market segmentationThe Theory of Monopolistic Competition (1957)The Theory of Monopolistic Co…Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Product Differentiation and M…The Economics of Imperfect Competition. (1934)The Economics of Imperfect Co…Revisiting the strategic role of market segmentation: Five themes for future research (2024)Revisiting the strategic role…Implementation of new segments in small- and medium-sized enterprises (SMEs) (2022)Implementation of new segment…Applying multi-stage marketing in industrial markets: Exploratory insights on its successful implementation, management and adaptation in dynamic markets (2022)Applying multi-stage marketin…Gaining insight to B2B relationships through new segmentation approaches: Not all relationships are equal (2020)Gaining insight to B2B relati…A methodology for classification and validation of customer datasets (2020)A methodology for classificat…Top managers’ role in key account management (2019)Top managers’ role in key acc…Optimal contract design for dual-channel supply chains under information asymmetry (2017)Optimal contract design for d…Industrial buying and creative marketing (1967)Organizational Buying Behavior (1973)Market segmentation (1987)The Impact of Internet Use on Business-to-Business Marketing (2000)Conceptualizing and communicating value in business markets: From value in exchange to value in use (2018)The Theory of Buyer Behavior (1971)Evolving to a New Dominant Logic for Marketing (2003)The Sources of Innovation (2007)How open innovation affects the drivers of competitive advantage (2012)An Examination of Corporate Social Responsibility Implementation and Stakeholder Engagement: A Case Study in the Australian Mining Industry (2013)Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting (2017)Marketing Management: Analysis, Planning and Control (1973)Segmentation of Markets Based on Customer Service (1990)Business Marketing Comes of Age: A Comprehensive Review of the Literature (2000)Market Segmentation in Practice: Review of Empirical Studies, Methodological Assessment, and Agenda for Future Research (2008)Developing Buyer-Seller Relationships (1987)The Commitment-Trust Theory of Relationship Marketing (1994)The Core Competence of the Corporation (2006)Customer relationship management as a business process (2009)Analyzing the impact of the coronavirus crisis on business models (2020)B2B market segmentation: A systematic review and research agenda (2021)Issues and Advances in Segmentation Research (1978)Market Segmentation: A Review (1987)Marketing management: analysis. planning. implementation and control (2000)Development of a taxonomy of strategic market segmentation: a framework for bridging the implementation gap between normative segmentation and business practice (2005)Methodological reasons for the theory/practice divide in market segmentation (2009)Customer data mining for lifestyle segmentation (2012)The Strength of Weak Ties (1973)Foundations of social theory (1990)Social Structure and Competition in Interfirm Networks: The Paradox of Embeddedness (1997)The Effect of Superstar Software on Hardware Sales in System Markets (2009)Does Knowledge Base Compatibility Help or Hurt Knowledge Sharing between Suppliers in Coopetition? the Role of Customer Participation (2013)Green supply chains: A perspective from an emerging economy (2014)A technique for measurement of attitudes (1932)Foundations of Behavioral Research (1974)Design and Analysis: A Researcher's Handbook (1975)Implementation rules to bridge the theory/practice divide in market segmentation (2009)Judging the quality of customer segments: segmentation effectiveness (2010)Customer integration into supply chains: literature review and research propositions (2018)Idea gaps and object gaps in economic development (1993)The Contributions of the Economics of Information to Twentieth Century Economics (2000)Information and the Change in the Paradigm in Economics (2002)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Innovation, organizational capabilities, and the born-global firm (2004)Micro-Foundations of Urban Agglomeration Economies (2003)Text-Based Network Industries and Endogenous Product Differentiation (2016)
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References

  • 1957The Theory of Monopolistic Competition2,122 cited
  • 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited
  • 1934The Economics of Imperfect Competition.1,850 cited
  • 1974Industrial market segmentation255 cited
  • 2004Vertical Marketing Systems for Complex Products: A Triadic Perspective188 cited
  • 2001Business to Business Market Segmentation122 cited
  • 1985A critical review of industrial market segmentation118 cited
  • 1997A program for implementing market segmentation80 cited
  • 2006Blurring the lines: is there a need to rethink industrial marketing?78 cited
  • 2003Need-based segmentation and customized communication strategies in a complex-commodity industry72 cited
  • 1993“Intel Inside” BRANDING A COMPONENT IN A BUSINESS MARKET56 cited
  • 2008Achieving market segmentation from B2B sectorisation50 cited
  • 2002The Impact of Internet Exchanges on Business-to-Business Distribution50 cited
  • 2007The Implications of Business-to-Business and Consumer Market Differences for B2B Branding Strategy49 cited

Cited by

  • 2022Implementation of new segments in small- and medium-sized enterprises (SMEs)

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19 cited
  • 2017Optimal contract design for dual-channel supply chains under information asymmetry18 cited
  • 2019Top managers’ role in key account management18 cited
  • 2022Applying multi-stage marketing in industrial markets: Exploratory insights on its successful implementation, management and adaptation in dynamic markets10 cited
  • 2020Gaining insight to B2B relationships through new segmentation approaches: Not all relationships are equal8 cited
  • 2024Revisiting the strategic role of market segmentation: Five themes for future research8 cited
  • 2020A methodology for classification and validation of customer datasets7 cited