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Revisiting the strategic role of market segmentation: Five themes for future research · Study

WorkRevisiting the strategic role of market segmentation: Five themes for future research

Ann Højbjerg Clarke2024

Work2024

Revisiting the strategic role of market segmentation: Five themes for future research

Ann Højbjerg Clarke · Per Vagn Freytag · Roberto Mora Cortez

8 citations·0/0 files stored·Industrial Marketing Management

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Customer churn and segmentation Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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References

1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies 1993Customer intimacy and other value disciplines 2016How Business Customers Judge Solutions: Solution Quality and Value in Use 2018Research in marketing strategy 1974Industrial market segmentation 1971Market Segmentation: A Strategic Management Tool 2015Business-to-Business Buying: Challenges and Opportunities 2001Market Segmentation

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Year2024

Typeeditorial

Published2024-07-26

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations8

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1016/j.indmarman.2024.07.012

openalex_workW4401033592

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