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Revisiting the strategic role of market segmentation: Five themes for future research
16 references·0 citing·49 second hop
Revisiting the strategic role of market segmentation: Five themes for future research (2024)Revisiting the strategic role of market s…B2B market segmentation: A systematic review and research agenda (2021)B2B market segmentation: A sy…Research in marketing strategy (2018)Research in marketing strategyHow Business Customers Judge Solutions: Solution Quality and Value in Use (2016)How Business Customers Judge …Business-to-Business Buying: Challenges and Opportunities (2015)Business-to-Business Buying: …Looking beyond the Horizon: How to Approach the Customers’ Customers in Business-to-Business Markets (2014)Looking beyond the Horizon: H…Segmenting a market in the making: Industrial market segmentation as construction (2009)Segmenting a market in the ma…Market Segmentation in Practice: Review of Empirical Studies, Methodological Assessment, and Agenda for Future Research (2008)Market Segmentation in Practi…Customer segments as moving targets: Integrating customer value dynamism into segment instability logic (2006)Customer segments as moving t…Market Segmentation (2001)Market SegmentationBusiness to Business Market Segmentation (2001)Business to Business Market S…A program for implementing market segmentation (1997)A program for implementing ma…Customer intimacy and other value disciplines (1993)Customer intimacy and other v…Industrial market segmentation by the structure of the purchasing process (1980)Industrial market segmentatio…Industrial market segmentation (1974)Industrial market segmentationMarket Segmentation: A Strategic Management Tool (1971)Market Segmentation: A Strate…Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Product Differentiation and M…Issues and Advances in Segmentation Research (1978)Market Segmentation: A Review (1987)Customer relationship management (CRM) in e-government: a relational perspective (2004)Increasing sample size compensates for data problems in segmentation studies (2015)Qualitative Data Analysis: An Expanded Sourcebook (1994)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (1994)Research design: qualitative, quantitative, and mixed methods approaches (2003)Performing market segmentation: a performative perspective (2014)Middle-Class Consumers in Emerging Markets: Conceptualization, Propositions, and Implications for International Marketers (2018)The acceptance of halal food in non-Muslim countries (2019)Industrial buying and creative marketing (1967)Organizational Buying Behavior (1973)Market segmentation (1987)The Impact of Internet Use on Business-to-Business Marketing (2000)Conceptualizing and communicating value in business markets: From value in exchange to value in use (2018)Developing Buyer-Seller Relationships (1987)The Commitment-Trust Theory of Relationship Marketing (1994)The Core Competence of the Corporation (2006)Customer relationship management as a business process (2009)Analyzing the impact of the coronavirus crisis on business models (2020)The Bargaining Problem (1950)Social Theory and Social Structure (1958)Decisions with Multiple Objectives: Preferences and Value Tradeoffs. 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References

  • 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited
  • 1993Customer intimacy and other value disciplines978 cited
  • 2016How Business Customers Judge Solutions: Solution Quality and Value in Use386 cited
  • 2018Research in marketing strategy341 cited
  • 1974Industrial market segmentation255 cited
  • 1971Market Segmentation: A Strategic Management Tool178 cited
  • 2015Business-to-Business Buying: Challenges and Opportunities152 cited
  • 2001Market Segmentation130 cited
  • 2001Business to Business Market Segmentation122 cited
  • 2008Market Segmentation in Practice: Review of Empirical Studies, Methodological Assessment, and Agenda for Future Research113 cited
  • 2014Looking beyond the Horizon: How to Approach the Customers’ Customers in Business-to-Business Markets100 cited
  • 2021B2B market segmentation: A systematic review and research agenda99 cited
  • 2006Customer segments as moving targets: Integrating customer value dynamism into segment instability logic91 cited
  • 2009Segmenting a market in the making: Industrial market segmentation as construction91 cited
  • 1980Industrial market segmentation by the structure of the purchasing process

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  • 1997A program for implementing market segmentation80 cited
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