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Building Strong Relationships between Services? Providers and Consumers: Evidence from Poland
16 references·0 citing·47 second hop
Building Strong Relationships between Services? Providers and Consumers: Evidence from Poland (2006)Building Strong Relationships between Ser…Total Relationship Marketing (2011)Total Relationship MarketingThe impact of switching costs on the customer satisfaction‐loyalty link: mobile phone service in France (2001)The impact of switching costs…Relationship marketing in consumer markets – Rhetoric or reality? (2000)Relationship marketing in con…The balanced scorecard: Translating strategy into action (1997)The balanced scorecard: Trans…Relationship marketing as a paradigm shift: some conclusions from the 30R approach (1997)Relationship marketing as a p…Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing (1997)Keynote paper From marketing …From segmentation to fragmentation (1997)From segmentation to fragment…Customers' motivations for maintaining relationships with service providers (1997)Customers' motivations for ma…Closeness, strength, and satisfaction: Examining the nature of relationships between providers of financial services and their retail customers (1997)Closeness, strength, and sati…Why Satisfied Customers Defect (1995)Why Satisfied Customers DefectThe outcome set of relationship marketing in consumer markets (1995)The outcome set of relationsh…Relationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)Relationship Marketing of Ser…Marketing Research: An Applied Orientation (1994)Marketing Research: An Applie…Managing Customer Relationships for Profit: The Dynamics of Relationship Quality (1994)Managing Customer Relationshi…From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…The new marketing—Developing long-term interactive relationships (1987)The new marketing—Developing …The reflective practitioner: How professionals think in action (1984)The Reflective Practitioner: How Professionals Think in Action (1985)What is total quality control the japanese way (1985)Customer-Employee Rapport in Service Relationships (2000)Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations (2000)The relationship marketing process: communication, interaction, dialogue, value (2004)Developing Buyer-Seller Relationships (1987)The Service Encounter: Diagnosing Favorable and Unfavorable Incidents (1990)A National Customer Satisfaction Barometer: The Swedish Experience (1992)Linking perceived service quality and service loyalty: a multi‐dimensional perspective (1999)Switching costs, alternative attractiveness and experience as moderators of relationship commitment in professional, consumer services (2000)Relationship quality as a predictor of B2B customer loyalty (2006)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Behavioral Consequences of Service Quality (1996)The influence of satisfaction, trust and switching barriers on customer retention in a continuous purchasing setting (2003)The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market (2005)How quality, value, image, and satisfaction create loyalty at a Chinese telecom (2008)Firm Resources and Sustained Competitive Advantage (1991)From Marketing Mix to Relationship Marketing (1994)The Commitment-Trust Theory of Relationship Marketing (1994)Switching barriers and repurchase intentions in services (2000)Firm resources and sustained competitive advantage (2004)The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention (2005)The Structure of Scientific Revolutions (1963)Markets and Hierarchies: Analysis and Antitrust Implications. 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An empirical study of luxury fashion brand (2011)Business Relationships and Networks: (1999)Trust and commitment influences on customer retention: insights from business-to-business services (2003)Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships (2004)The DeLone and McLean Model of Information Systems Success: A Ten-Year Update (2003)A Strategic Framework for Customer Relationship Management (2005)Measuring Organizational Performance: Towards Methodological Best Practice (2009)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)E‐satisfaction and e‐loyalty: A contingency framework (2003)Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach (2007)
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References

  • 1997The balanced scorecard: Translating strategy into action8,199 cited
  • 1994Marketing Research: An Applied Orientation7,087 cited
  • 1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives3,167 cited
  • 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,349 cited
  • 1995Why Satisfied Customers Defect2,226 cited
  • 1997Customers' motivations for maintaining relationships with service providers1,604 cited
  • 1994Managing Customer Relationships for Profit: The Dynamics of Relationship Quality1,185 cited
  • 1987The new marketing—Developing long-term interactive relationships1,070 cited
  • 2001The impact of switching costs on the customer satisfaction‐loyalty link: mobile phone service in France885 cited
  • 2011Total Relationship Marketing728 cited
  • 1997Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing491 cited
  • 1997Closeness, strength, and satisfaction: Examining the nature of relationships between providers of financial services and their retail customers396 cited
  • 1997From segmentation to fragmentation363 cited
  • 1997Relationship marketing as a paradigm shift: some conclusions from the 30R approach329 cited

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1995
The outcome set of relationship marketing in consumer markets
324 cited
  • 2000Relationship marketing in consumer markets – Rhetoric or reality?302 cited
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