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Determinants of attitude toward celebrity-endorsed advertisements: A conceptual model
16 references·0 citing·44 second hop
Determinants of attitude toward celebrity-endorsed advertisements: A conceptual model (2010)Determinants of attitude toward celebrity…Cultures and organizations: software of the mind (2005)Cultures and organizations: s…The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands (2000)The Impact of Corporate Credi…동아시아 문화와 경영, Geert Hofstede, Culture's Consequences: International Differences in Work-Related Values (Beverly Hills, CA:Sage Publications, 1980) ; and Cultures and Organizations : Software of the Mind (New York:McGraw-Hill, 1997) (1999)동아시아 문화와 경영, Geert Hofstede, …Celebrity Endorsement: A Literature Review (1999)Celebrity Endorsement: A Lite…ATTITUDES AND ATTITUDE CHANGE (1997)ATTITUDES AND ATTITUDE CHANGECultures and Organizations: Software of the Mind. (1993)Cultures and Organizations: S…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)Physical Attractiveness of th…THE GLOBALIZATION OF MARKETS (1983)THE GLOBALIZATION OF MARKETSCentral and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Categorization of Natural Objects (1981)Categorization of Natural Obj…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…Communication and Persuasion: Psychological Studies of Opinion Change. (1954)Communication and Persuasion:…The Structure of Scientific Revolutions (1963)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Scales for the measurement of ethos (1966)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Instagram and YouTube bloggers promote it, why should I buy? 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(1973)Family resemblances: Studies in the internal structure of categories (1975)Features of similarity. (1977)Ad hoc categories (1983)Ideals, central tendency, and frequency of instantiation as determinants of graded structure in categories. (1985)Human adults and human infants show a “perceptual magnet effect” for the prototypes of speech categories, monkeys do not (1991)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Significance tests and goodness of fit in the analysis of covariance structures. 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References

  • 1993Cultures and Organizations: Software of the Mind.17,690 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
  • 1983THE GLOBALIZATION OF MARKETS3,411 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 1997ATTITUDES AND ATTITUDE CHANGE2,290 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 1954Communication and Persuasion: Psychological Studies of Opinion Change.2,039 cited
  • 1981Categorization of Natural Objects1,990 cited
  • 1999동아시아 문화와 경영, Geert Hofstede, Culture's Consequences: International Differences in Work-Related Values (Beverly Hills, CA:Sage Publications, 1980) ; and Cultures and Organizations : Software of the Mind (New York:McGraw-Hill, 1997)1,883 cited
  • 2005Cultures and organizations: software of the mind1,752 cited
  • 1999Celebrity Endorsement: A Literature Review1,734 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
  • 1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective

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1,316 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context1,310 cited
  • 2000The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands1,301 cited
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