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Effects of Customer Value Co-Creation on Customer Loyalty in the Nigerian Service Industry

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References

2003Evolving to a New Dominant Logic for Marketing14,777 cited
2007Managing the co-creation of value3,467 cited
2004The future of competition: co-creating unique value with customers2,174 cited
2012Customer value co-creation behavior: Scale development and validation1,675 cited
2003Psychological Implications of Customer Participation in Co-Production1,495 cited
2008Examining the mechanism of the value co-creation with customers271 cited
2003Relationship marketing practice in relation to different bank ownerships: a study of banks in Hong Kong52 cited
1991Selling the dream38 cited

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2020The use of expert review in component development for customer satisfaction towards e-hailing15 cited

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