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Decoding the XXI Century’s Marketing Shift: An Agency Theory Framework
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Decoding the XXI Century’s Marketing Shift: An Agency Theory Framework (2016)Decoding the XXI Century’s Marketing Shif…Service-Dominant Logic (2014)Service-Dominant LogicService logic revisited: who creates value? And who co‐creates? (2008)Service logic revisited: who …Service-dominant logic: continuing the evolution (2007)Service-dominant logic: conti…A descriptive model of the consumer co-production process (2007)A descriptive model of the co…Consumption experience, customer value, and subjective personal introspection: An illustrative photographic essay (2006)Consumption experience, custo…Adopting a service logic for marketing (2006)Adopting a service logic for …Co-creation experiences: The next practice in value creation (2004)Co-creation experiences: The …Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Tribal marketing (2002)Tribal marketingNarrative Methods for Organizational & Communication Research (2001)Narrative Methods for Organiz…Subcultures of Consumption: An Ethnography of the New Bikers (1995)Subcultures of Consumption: A…What Constitutes a Theoretical Contribution? (1989)What Constitutes a Theoretica…Organizational Theories: Some Criteria for Evaluation (1989)Organizational Theories: Some…Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Culture and Consumption: A Th…Actual Minds, Possible Worlds (1986)Actual Minds, Possible WorldsAutopoiesis and Cognition (1980)Autopoiesis and CognitionThe Rites Of Passage (1961)How To Do Things With Words (1975)Possessions and the Extended Self (1988)Focus Groups as Qualitative Research (1997)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Course in General Linguistics (2017)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)Value co-creation in service logic: A critical analysis (2011)Critical service logic: making sense of value creation and co-creation (2012)Institutions and axioms: an extension and update of service-dominant logic (2015)Employee reactions to job characteristics. (1971)Toward Transformation in Social Knowledge (1982)Organizational Ecology. (1990)Analyzing the Past to Prepare for the Future: Writing a Literature Review (2002)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy (2023)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The experience economy: work is theatre & every business a stage (1999)Co‐creating unique value with customers (2004)Co-creation and the new landscapes of design (2008)Customer Engagement (2011)The Evolution of Cooperation (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)The Discovery of Grounded Theory (2017)Social Marketing: An Approach to Planned Social Change (1971)Managing the co-creation of value (2007)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)An Evolutionary Theory of Economic Change. (1983)The Theory of the Growth of the Firm (1995)Understanding Customer Experience Throughout the Customer Journey (2016)Qualitative Data Analysis: A Sourcebook of New Methods (1986)Flow: the psychology of optimal experience (1990)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Brand Community (2001)Stories of Experience and Narrative Inquiry (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)What Is Agency? (1998)A Dynamic Theory of Organizational Knowledge Creation (1994)SECI, Ba and Leadership: a Unified Model of Dynamic Knowledge Creation (2000)On Organizational Becoming: Rethinking Organizational Change (2002)
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References

  • 2003Evolving to a New Dominant Logic for Marketing15,040 cited
  • 1986Actual Minds, Possible Worlds8,655 cited
  • 2007Service-dominant logic: continuing the evolution7,831 cited
  • 2004Co-creation experiences: The next practice in value creation6,671 cited
  • 1980Autopoiesis and Cognition5,831 cited
  • 1989What Constitutes a Theoretical Contribution?4,297 cited
  • 1986Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods2,879 cited
  • 1989Organizational Theories: Some Criteria for Evaluation2,301 cited
  • 1995Subcultures of Consumption: An Ethnography of the New Bikers2,233 cited
  • 2008Service logic revisited: who creates value? And who co‐creates?1,875 cited
  • 2001Narrative Methods for Organizational & Communication Research1,663 cited
  • 2007A descriptive model of the consumer co-production process1,020 cited
  • 2006Adopting a service logic for marketing897 cited
  • 2002Tribal marketing892 cited
  • 2006Consumption experience, customer value, and subjective personal introspection: An illustrative photographic essay888 cited

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Service-Dominant Logic
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