Assessing the Effect of Changing a Bottled Beer Label on Taste Ratings

Abstract

Certainly, anecdotal reports from the market place [14] suggest that something as simple as a change in the colour scheme and shape symbolism on the beer label can give rise to negative associations in the mind of the consumer.For example, many consumers reported negative associations (of acidity and pungency) when Cardinal beer changed the Volume: 2.4

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