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The Emerging Role of the Internet in Marketing Education: From Traditional Teaching to Technology-Based Education
5 references·13 citing·45 second hop
The Emerging Role of the Internet in Marketing Education: From Traditional Teaching to Technology-Based Education (2001)The Emerging Role of the Internet in Mark…Integrating Business Technology and Marketing Education: Enhancing the Diffusion Process through Technology Champions (2001)Integrating Business Technolo…Distance Education at Postsecondary Education Institutions: 1997-98. (2000)Distance Education at Postsec…Development of a Web-Based Internet Marketing Course (2000)Development of a Web-Based In…Delivering Graduate Marketing Education: An Analysis of Face-to-Face versus Distance Education (2000)Delivering Graduate Marketing…Chronicle of Higher Education (1996)Chronicle of Higher EducationThe BuzzFeed Marketing Challenge: An Integrative Social Media Experience (2017)The BuzzFeed Marketing Challe…Critical Success Factors in Teaching Strategic Sales Management: Evidence From Client-Based Classroom and Web-Based Formats (2016)Critical Success Factors in T…Online Education Forum: Part Two--Teaching Online versus Teaching Conventionally. (2008)Online Education Forum: Part …Online Education Forum--Part Three: A Quality Online Educational Experience. (2008)Online Education Forum--Part …Multi-Course Comparison of Traditional versus Web-based Course Delivery Systems (2007)Multi-Course Comparison of Tr…Web-Based Data Collection in China (2006)Web-Based Data Collection in …Moving beyond Adoption: Exploring the Determinants of Student Intention to Use Technology (2006)Moving beyond Adoption: Explo…Chalkboards to Cybercourses: The Internet and Marketing Education (2005)Chalkboards to Cybercourses: …Assessing the Value of an Undergraduate Marketing Technology Course: What Do Educators Think? (2005)Assessing the Value of an Und…Reflections on the Use of Instructional Technologies in Marketing Education (2002)Reflections on the Use of Ins…Integrating Technology in Marketing Education: Perspective for the New Millennium (2002)Integrating Technology in Mar…Integrating Internet Technology in Marketing Research Education (2002)Integrating Internet Technolo…Championing Technology in Marketing Education: Assessing the Value of a Discipline-Specific Technology Course (2002)Championing Technology in Mar…How Instructor Immediacy Behaviors Affect Student Satisfaction and Learning in Web-Based Courses (2001)Becoming a Virtual Professor: Pedagogical Roles and Asynchronous Learning Networks (2002)What makes learning networks effective? (2002)Lessons from the cyberspace classroom: the realities of online teaching (2001)A Test of Leadership - Charting the Future of U.S. Higher Education (2006)Using Technology to Enhance Higher Education (2010)A Comparison of Online/Face-to-face Students’ and Instructor's Experiences: Examining Blended Synchronous Learning Effects (2014)Teacher readiness for online teaching-learning during COVID − 19 outbreak: a study of Indian institutions of higher education (2021)Media will never influence learning (1994)Issues in Distance Learning (1995)What's the Difference? A Review of Contemporary Research on the Effectiveness of Distance Learning in Higher Education. (1999)Reversing the Lecture/Homework Paradigm Using eTEACH® Web‐based Streaming Video Software (2002)The impact of web-logs (blogs) on student perceptions of isolation and alienation in a web-based distance-learning environment (2004)Literature Review--Faculty Participation in Online Distance Education: Barriers and Motivators. (2005)Myths and Realities (1980)Technology, open learning, and distance education (1995)Differences Between Traditional and Distance Education Academic Performances: A Meta-Analytic Approach (2003)An educational institution's quest for service quality: customers’ perspective (2005)Practitioner development: From trained technicians to reflective practitioners (2006)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Exploring the Implications of the Internet for Consumer Marketing (1997)Virtual field experiments for a digital economy: a new research methodology for exploring an information economy (2002)Virtual Communities and the Assessment of Online Marketing Education (2003)An Empirical Investigation of Student Achievement and Satisfaction in Different Learning Environments. (2008)ORGANIZATIONAL INNOVATION: A META-ANALYSIS OF EFFECTS OF DETERMINANTS AND MODERATORS. (1991)The Interdependence of the Factors Influencing the Perceived Quality of the Online Learning Experience: A Causal Model (2007)The Use of Digital Technologies in the Classroom (2011)Diffusion of Innovations 1 (2019)Advances in Consumer Research (2025)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)User Acceptance of Information Technology: Toward A Unified View1 (2003)User Acceptance of e-government Services: Examining an e-tax Filing and Payment System in Thailand (2016)Antecedents and consequences of social media marketing use: an empirical study of the UK exporting B2B SMEs (2019)Nonverbal communication in human interaction (1972)Beliefs and Expectations of Principles of Marketing Students (2004)Educational Researcher (2010)The use of Web 2.0 technologies in marketing classes: Key drivers of student acceptance (2013)Technological and Structural Characteristics, Student Learning and Satisfaction with Web-Based Courses (2002)A Model of Business School Students' Acceptance of a Web-Based Course Management System (2004)Is There an Optimal Design for On-Line MBA Courses? (2005)A Comparison of Learning Outcomes in Skills‐Based Courses: Online Versus Face‐To‐Face Formats (2016)Emerging Criteria for Quality in Qualitative and Interpretive Research (1995)Implementing Service Learning in Higher Education (1996)Executive Perceptions of the Top 10 Soft Skills Needed in Today’s Workplace (2012)
this work references cited by second hop

References

  • 1996Chronicle of Higher Education3,019 cited
  • 2000Distance Education at Postsecondary Education Institutions: 1997-98.261 cited
  • 2000Delivering Graduate Marketing Education: An Analysis of Face-to-Face versus Distance Education159 cited
  • 2000Development of a Web-Based Internet Marketing Course76 cited
  • 2001Integrating Business Technology and Marketing Education: Enhancing the Diffusion Process through Technology Champions71 cited

Cited by

  • 2008Online Education Forum: Part Two--Teaching Online versus Teaching Conventionally.107 cited
  • 2007Multi-Course Comparison of Traditional versus Web-based Course Delivery Systems78 cited
  • 2008Online Education Forum--Part Three: A Quality Online Educational Experience.69 cited
  • 2006Moving beyond Adoption: Exploring the Determinants of Student Intention to Use Technology63 cited
  • 2002Reflections on the Use of Instructional Technologies in Marketing Education50 cited
  • 2002Integrating Technology in Marketing Education: Perspective for the New Millennium38 cited
  • 2005Chalkboards to Cybercourses: The Internet and Marketing Education38 cited
  • 2006Web-Based Data Collection in China36 cited
  • 2017The BuzzFeed Marketing Challenge: An Integrative Social Media Experience24 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2002Integrating Internet Technology in Marketing Research Education24 cited
  • 2005Assessing the Value of an Undergraduate Marketing Technology Course: What Do Educators Think?18 cited
  • 2002Championing Technology in Marketing Education: Assessing the Value of a Discipline-Specific Technology Course16 cited
  • 2016Critical Success Factors in Teaching Strategic Sales Management: Evidence From Client-Based Classroom and Web-Based Formats15 cited