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Developing Perceived Greenwash Index and Its Effect on Green Brand Equity: A Research on Gas Station Companies in Turkey
16 references·6 citing·33 second hop
Developing Perceived Greenwash Index and Its Effect on Green Brand Equity: A Research on Gas Station Companies in Turkey (2016)Developing Perceived Greenwash Index and …Using PLS path modeling in new technology research: updated guidelines (2016)Using PLS path modeling in ne…A primer on partial least squares structural equation modeling (PLS-SEM) (2015)A primer on partial least squ…A primer on partial least squares structural equation modeling (PLS-SEM) (2014)A primer on partial least squ…The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)The Drivers of Green Brand Eq…\nThe use of partial least squares path modeling in international marketing (2009)\nThe use of partial least sq…Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)Consumer Acceptance of Electr…Index Construction with Formative Indicators: An Alternative to Scale Development (2001)Index Construction with Forma…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments (2000)Agency and Trust Mechanisms i…Not So Different After All: A Cross-Discipline View Of Trust (1998)Not So Different After All: A…An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)An Examination of the Nature …The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Greenwashing and the purchase behavior toward electric motorbikes: The role of eco-literacy (2024)Greenwashing and the purchase…YEŞİLE BOYAMA VE YEŞİL SATIN ALMA DAVRANIŞI: ÇEVRESEL AÇIDAN SÜRDÜRÜLEBİLİR BİR BAKIŞ AÇISI (2022)YEŞİLE BOYAMA VE YEŞİL SATIN …“Do they mean what they say?” Measuring greenwash in the sustainable property development sector (2021)“Do they mean what they say?”…YEŞİL AKLAMANIN YEŞİL MARKA DEĞERİ ÜZERİNDEKİ ETKİLERİ: OTOMOBİL MARKALARI ÜZERİNE BİR UYGULAMA (2019)YEŞİL AKLAMANIN YEŞİL MARKA D…Measuring Green Brand Equity in Relationship Interactions and its Impact on Brand Loyalty Autori: (2019)Measuring Green Brand Equity …Avoiding Greenwashing in Event Marketing: An Exploration of Concepts, Literature and Methods (2017)Avoiding Greenwashing in Even…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)A meta-analysis of the technology acceptance model (2006)A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents (2007)Human Trust in Artificial Intelligence: Review of Empirical Research (2020)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Structural equation modeling in practice: A review and recommended two-step approach. 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(2001)Developing and Validating Trust Measures for e-Commerce: An Integrative Typology (2002)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Partial Least Squares Structural Equation Modeling (2017)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)Coefficient Alpha and the Internal Structure of Tests (1951)Structural Equations with Latent Variables. (1991)PLS-SEM: Indeed a Silver Bullet (2011)Significance tests and goodness of fit in the analysis of covariance structures. 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References

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  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
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  • 2009\nThe use of partial least squares path modeling in international marketing11,331 cited
  • 1998Not So Different After All: A Cross-Discipline View Of Trust10,264 cited
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  • 1997An Examination of the Nature of Trust in Buyer-Seller Relationships6,819 cited
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  • 2001Index Construction with Formative Indicators: An Alternative to Scale Development4,805 cited
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  • 2009The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust1,671 cited
  • 2000Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments1,629 cited
  • Cited by

    • 2021“Do they mean what they say?” Measuring greenwash in the sustainable property development sector27 cited
    • 2017Avoiding Greenwashing in Event Marketing: An Exploration of Concepts, Literature and Methods26 cited
    • 2022YEŞİLE BOYAMA VE YEŞİL SATIN ALMA DAVRANIŞI: ÇEVRESEL AÇIDAN SÜRDÜRÜLEBİLİR BİR BAKIŞ AÇISI20 cited
    • 2019Measuring Green Brand Equity in Relationship Interactions and its Impact on Brand Loyalty Autori:17 cited
    • 2019YEŞİL AKLAMANIN YEŞİL MARKA DEĞERİ ÜZERİNDEKİ ETKİLERİ: OTOMOBİL MARKALARI ÜZERİNE BİR UYGULAMA11 cited
    • 2024Greenwashing and the purchase behavior toward electric motorbikes: The role of eco-literacy9 cited