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Communicating a Key Benefit Claim Creatively and Effectively through Five Conveyor Properties
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Communicating a Key Benefit Claim Creatively and Effectively through Five Conveyor Properties (2016)Communicating a Key Benefit Claim Creativ…Facilitating and Rewarding Creativity during New Product Development (2011)Facilitating and Rewarding Cr…The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs (2007)The Predictive Validity of Mu…Relative accessibility of domain knowledge and creativity: The effects of knowledge activation on the quantity and originality of generated ideas (2007)Relative accessibility of dom…Modeling the Determinants and Effects of Creativity in Advertising (2007)Modeling the Determinants and…Relative accessibility of domain knowledge and creativity: The effects of knowledge activation on the quantity and originality of generated ideas (2006)Relative accessibility of dom…Designing the Solution: The Impact of Constraints on Consumers’ Creativity (2005)Designing the Solution: The I…The effectiveness of creativity training: A quantitative review (2004)The effectiveness of creativi…Metacognitive Experiences in Consumer Judgment and Decision Making (2004)Metacognitive Experiences in …Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory (2002)Breaking Through the Clutter:…The automated will: Nonconscious activation and pursuit of behavioral goals. (2001)The automated will: Nonconsci…Reliability Measures for Qualitative Data: Theory and Implications (1994)Reliability Measures for Qual…Productivity loss in brainstorming groups: Toward the solution of a riddle. (1987)Productivity loss in brainsto…The Social Psychology of Creativity (1983)The Social Psychology of Crea…Structure‐Mapping: A Theoretical Framework for Analogy* (1983)Structure‐Mapping: A Theoreti…Intraclass correlations: Uses in assessing rater reliability. (1979)Intraclass correlations: Uses…The associative basis of the creative process. (1962)The associative basis of the …Models and Analogies in Science (1965)Features of similarity. (1977)Design Experiments: Theoretical and Methodological Challenges in Creating Complex Interventions in Classroom Settings (1992)Metaphor: A Practical Introduction (2002)Metaphors We Live By (2003)Cognitive Linguistics (2004)Group process and productivity (1972)Many hands make light the work: The causes and consequences of social loafing. 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(1979)Climate for Creativity: A Quantitative Review (2007)Classroom contexts for creativity (2014)Creativity, Critical Thinking, Communication, and Collaboration: Assessment, Certification, and Promotion of 21st Century Skills for the Future of Work and Education (2023)The Principles of Psychology (1891)Intrinsic Motivation and Self-Determination in Human Behavior (1985)Intrinsic Motivation and Self-Determination in Human Behavior (1988)Does changing behavioral intentions engender behavior change? A meta-analysis of the experimental evidence. (2006)On seeing human: A three-factor theory of anthropomorphism. (2007)The Power of Feedback (2007)The support of autonomy and the control of behavior. (1987)Beyond Big and Little: The Four C Model of Creativity (2009)Innovation and Creativity in Organizations (2014)
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References

  • 1979Intraclass correlations: Uses in assessing rater reliability.23,882 cited
  • 1983Structure‐Mapping: A Theoretical Framework for Analogy*5,058 cited
  • 1962The associative basis of the creative process.4,140 cited
  • 1983The Social Psychology of Creativity3,164 cited
  • 2007The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs3,094 cited
  • 1987Productivity loss in brainstorming groups: Toward the solution of a riddle.1,952 cited
  • 2001The automated will: Nonconscious activation and pursuit of behavioral goals.1,861 cited
  • 2004Metacognitive Experiences in Consumer Judgment and Decision Making1,346 cited
  • 2004The effectiveness of creativity training: A quantitative review1,129 cited
  • 1994Reliability Measures for Qualitative Data: Theory and Implications958 cited
  • 2002Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory452 cited
  • 2005Designing the Solution: The Impact of Constraints on Consumers’ Creativity389 cited
  • 2006Relative accessibility of domain knowledge and creativity: The effects of knowledge activation on the quantity and originality of generated ideas333 cited
  • 2007Modeling the Determinants and Effects of Creativity in Advertising309 cited

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  • 2007Relative accessibility of domain knowledge and creativity: The effects of knowledge activation on the quantity and originality of generated ideas237 cited
  • 2011Facilitating and Rewarding Creativity during New Product Development212 cited
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