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Marketers' Intuitions about the Sales Effectiveness of Advertisements
16 references·0 citing·46 second hop
Marketers' Intuitions about the Sales Effectiveness of Advertisements (2016)Marketers' Intuitions about the Sales Eff…Golden rule of forecasting: Be conservative (2015)Golden rule of forecasting: B…Marketing accountability: Linking marketing actions to financial results (2008)Marketing accountability: Lin…The trouble with creatives: negotiating creative identity in advertising agencies (2007)The trouble with creatives: n…The Influence of Experience and Deliberate Practice on the Development of Superior Expert Performance (2006)The Influence of Experience a…Expert political judgment: how good is it? how can we know? (2006)Expert political judgment: ho…The wisdom of crowds: why the many are smarter than the few and how collective wisdom shapes business, economies, societies and nations (2004)The wisdom of crowds: why the…Brand Advertising As Creative Publicity (2002)Brand Advertising As Creative…Intuition in managers (2000)Intuition in managersHow Advertising Works: What Do We Really Know? (1999)How Advertising Works: What D…How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments (1995)How T.V. Advertising Works: A…Prediction of Consumer Behavior by Experts and Novices (1991)Prediction of Consumer Behavi…Ogilvy on Advertising (1986)Ogilvy on AdvertisingEffective television advertising : a study of 1000 commercials (1986)Effective television advertis…The Seer-Sucker Theory: The Value of Experts in Forecasting (1980)The Seer-Sucker Theory: The V…Measurement and prediction, clinical and statistical. 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References

  • 2004The wisdom of crowds: why the many are smarter than the few and how collective wisdom shapes business, economies, societies and nations2,925 cited
  • 2006The Influence of Experience and Deliberate Practice on the Development of Superior Expert Performance1,629 cited
  • 1999How Advertising Works: What Do We Really Know?1,436 cited
  • 2006Expert political judgment: how good is it? how can we know?1,260 cited
  • 1966Measurement and prediction, clinical and statistical.594 cited
  • 1995How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments452 cited
  • 1986Ogilvy on Advertising315 cited
  • 1986Effective television advertising : a study of 1000 commercials219 cited
  • 2008Marketing accountability: Linking marketing actions to financial results185 cited
  • 2007The trouble with creatives: negotiating creative identity in advertising agencies170 cited
  • 2015Golden rule of forecasting: Be conservative169 cited
  • 1959The effectiveness of clinicians' judgments: The diagnosis of organic brain damage from the Bender-Gestalt Test.165 cited
  • 2002Brand Advertising As Creative Publicity162 cited
  • 2000Intuition in managers143 cited
  • 1991Prediction of Consumer Behavior by Experts and Novices

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119 cited
  • 1980The Seer-Sucker Theory: The Value of Experts in Forecasting98 cited
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