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Looking Backward, Looking Forward: A Systematic Review of 20 Years of Research and Commentary Published by J ournal of A dvertising E ducation
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Looking Backward, Looking Forward: A Systematic Review of 20 Years of Research and Commentary Published by J ournal of A dvertising E ducation (2016)Looking Backward, Looking Forward: A Syst…Analyzing Media Messages (2014)Analyzing Media MessagesAssessing Student Learning in Higher Education (2013)Assessing Student Learning in…Scaling and Testing Multiplicative Combinations in the Expectancy–Value Model of Attitudes (2008)Scaling and Testing Multiplic…Answering the Call for a Standard Reliability Measure for Coding Data (2007)Answering the Call for a Stan…Research and trends in science education from 1998 to 2002: a content analysis of publication in selected journals (2005)Research and trends in scienc…Oracles on “Advertising”: Searching for a Definition (2002)Oracles on “Advertising”: Sea…An experimental study of teachers’ verbal and nonverbal immediacy and students’ affective and cognitive learning (2001)An experimental study of teac…Qualitative Research Methods for the Social Sciences (2000)Qualitative Research Methods …Influential Authors and Works of the Public Relations Scholarly Literature: A Network of Recent Research (1999)Influential Authors and Works…Disciplinary Impact of Advertising Scholars: Temporal Comparisons of Influential Authors, Works and Research Networks (1998)Disciplinary Impact of Advert…Differentiation or Salience (1997)Differentiation or SalienceA Content Analysis of Content Analyses: Twenty-Five Years of Journalism Quarterly (1997)A Content Analysis of Content…Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis (1992)Antecedents and Consequences …Mass Media Research: An Introduction (1991)Mass Media Research: An Intro…Trends in Advertising Research: A Look at the Content of Marketing-Oriented Journals from 1976 to 1985 (1988)Trends in Advertising Researc…Experimental and Quasi-Experimental Designs for Research (1963)Experimental and Quasi-Experi…An Experimental Application of the DELPHI Method to the Use of Experts (1963)The American Heritage Dictionary of the English Language (1970)Advertising And Promotion: Integrated Marketing Communications Perspective (1997)The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent (2006)If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising (2016)Advertising in the Metaverse: Research Agenda (2021)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)The theory of planned behavior (1991)Three Approaches to Estimate Latent Interaction Effects: Intention and Perceived Behavioral Control in the Theory of Planned Behavior (2011)Researching the Green Practices of Smaller Service Firms: A Theoretical, Methodological, and Empirical Assessment (2014)Socially responsible investment in Malaysia: behavioral framework in evaluating investors' decision making process (2014)Statistical principles in experimental design. (1962)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)On the Use of College Students in Social Science Research: Insights from a Second-Order Meta-analysis (2001)Why Some New Products are More Successful than Others (2001)Coefficient Alpha and the Internal Structure of Tests (1951)A Coefficient of Agreement for Nominal Scales (1960)Content Analysis: An Introduction to its Methodology. 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References

  • 1963Experimental and Quasi-Experimental Designs for Research15,090 cited
  • 2000Qualitative Research Methods for the Social Sciences5,508 cited
  • 2007Answering the Call for a Standard Reliability Measure for Coding Data4,219 cited
  • 1991Mass Media Research: An Introduction2,595 cited
  • 1992Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis1,007 cited
  • 2013Assessing Student Learning in Higher Education926 cited
  • 2014Analyzing Media Messages465 cited
  • 2002Oracles on “Advertising”: Searching for a Definition338 cited
  • 2005Research and trends in science education from 1998 to 2002: a content analysis of publication in selected journals307 cited
  • 2008Scaling and Testing Multiplicative Combinations in the Expectancy–Value Model of Attitudes248 cited
  • 1997A Content Analysis of Content Analyses: Twenty-Five Years of Journalism Quarterly205 cited
  • 2001An experimental study of teachers’ verbal and nonverbal immediacy and students’ affective and cognitive learning196 cited
  • 1998Disciplinary Impact of Advertising Scholars: Temporal Comparisons of Influential Authors, Works and Research Networks173 cited
  • 1997Differentiation or Salience153 cited
  • 1988Trends in Advertising Research: A Look at the Content of Marketing-Oriented Journals from 1976 to 1985

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139 cited
  • 1999Influential Authors and Works of the Public Relations Scholarly Literature: A Network of Recent Research128 cited
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