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IMPACT OF CELEBRITY ENDORSEMENTS ON CONSUMERS’ PURCHASE INTENTION: A Study of Indian Consumers

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1,316 cited

1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,309 cited

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2020The Effect of Celebrity Endorsement on Brand Image in Determining Purchase Intention16 cited
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2022Celebrity endorsement and its impact on purchase intention of luxurious brands10 cited