Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The Implementation Process of Segmentation in Sales Management

16 references·2 citing·41 second hop

FromToDepth

this work references cited by second hop

References

2019Diffusion of Innovations 137,320 cited
1975Cognitive representations of semantic categories.4,784 cited
1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited
1986Knowledge, Motivation, and Adaptive Behavior: A Framework for Improving Selling Effectiveness1,227 cited
1978Issues and Advances in Segmentation Research921 cited
2004Models and Managers: The Concept of a Decision Calculus809 cited
1970Models and Managers: The Concept of a Decision Calculus798 cited
1981Effectiveness in Sales Interactions: A Contingency Framework736 cited
1971Marketing Decision Making: A Model Building Approach549 cited
1975Psychographics: A Critical Review534 cited
2007Sales and Marketing Management382 cited
1982Product policy : concepts, methods, and strategy372 cited
1965The Researcher and The Manager: A Dialectic of Implementation350 cited
1976Implementing Operations Research/Management Science254 cited
1975BRANDAID: A Marketing-Mix Model, Part 1: Structure208 cited
1979Cognitive process instruction

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

184 cited

Cited by

2022The effect of inside sales and hybrid sales structures on customer value creation26 cited
1995Invited Comment on the Market Segmentation Content of ‘A Critical Review of Research in Marketing’19 cited