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Measuring Customer Based Brand Equity: A Case of Heineken from the Beer Market in Vietnam
16 references·2 citing·37 second hop
Measuring Customer Based Brand Equity: A Case of Heineken from the Beer Market in Vietnam (2017)Measuring Customer Based Brand Equity: A …Examining the role of advertising and sales promotions in brand equity creation (2011)Examining the role of adverti…Measuring customer‐based brand equity: empirical evidence from the sportswear market in China (2009)Measuring customer‐based bran…Does image of country‐of‐origin matter to brand equity? (2007)Does image of country‐of‐orig…Consumer‐based brand equity: improving the measurement – empirical evidence (2005)Consumer‐based brand equity: …Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Cultivating Service Brand Equity (2000)Cultivating Service Brand Equ…Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…Loyalty: A Strategic Commitment (1998)Loyalty: A Strategic Commitme…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Measuring customer‐based brand equity (1995)Measuring customer‐based bran…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity (1991)Managing Brand EquityMANAGING BRAND EQUITY (1989)MANAGING BRAND EQUITYOn the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice (1988)Advertising Exposure, Loyalty…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Influencia del valor de marca en la intención de compra por tamaño de empresa (2022)Influencia del valor de marca…Brand equity in a tourism destination: a case study of domestic tourists in Hoi An city, Vietnam (2019)Brand equity in a tourism des…Marketing Research (1970)Measuring Brand Equity Across Products and Markets (1996)Brand trust in the context of consumer loyalty (2001)Developing and validating measures of facets of customer-based brand equity (2003)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Comparative fit indexes in structural models. (1990)Alternative Ways of Assessing Model Fit (1992)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures (2003)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Marketing Services: Competing Through Quality (1992)Building Strong Brands (1995)The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda (2000)Understanding Service Convenience (2002)Customer engagement: the construct, antecedents, and consequences (2016)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. (1995)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)PLS-SEM: Indeed a Silver Bullet (2011)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives108,592 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1991Managing Brand Equity3,818 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
  • 2000Cultivating Service Brand Equity1,733 cited
  • 1995Measuring customer‐based brand equity1,388 cited
  • 1989MANAGING BRAND EQUITY1,150 cited
  • 2005Consumer‐based brand equity: improving the measurement – empirical evidence1,034 cited
  • 1988Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice567 cited
  • 2007Does image of country‐of‐origin matter to brand equity?538 cited
  • 2011Examining the role of advertising and sales promotions in brand equity creation491 cited
  • 1998Loyalty: A Strategic Commitment426 cited

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  • 2009Measuring customer‐based brand equity: empirical evidence from the sportswear market in China413 cited
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    • 2019Brand equity in a tourism destination: a case study of domestic tourists in Hoi An city, Vietnam110 cited
    • 2022Influencia del valor de marca en la intención de compra por tamaño de empresa6 cited