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The Impacts of Brand Personality on Brand Loyalty: A Research on Automobile Brands in Turkey
16 references·0 citing·42 second hop
The Impacts of Brand Personality on Brand Loyalty: A Research on Automobile Brands in Turkey (2017)The Impacts of Brand Personality on Brand…Satisfaction: A Behavioral Perspective on the Consumer (2014)Satisfaction: A Behavioral Pe…Satisfaction: a behavioral perspective on the consumer (2010)Satisfaction: a behavioral pe…Effects of brand personality on brand trust and brand affect (2010)Effects of brand personality …Destination Personality: An Application of Brand Personality to Tourism Destinations (2006)Destination Personality: An A…Self‐Construal, Reference Groups, and Brand Meaning (2005)Self‐Construal, Reference Gro…Understanding retail branding: conceptual insights and research priorities (2004)Understanding retail branding…Do brand personality scales really measure brand personality? (2003)Do brand personality scales r…A Brand Loyalty Model Involving Cognitive, Affective, and Conative Brand Loyalty and Customer Satisfaction (2003)A Brand Loyalty Model Involvi…The effect of brand personality and brand identification on brand loyalty: Applying the theory of social identification (2001)The effect of brand personali…Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…How Personality Makes a Difference (2000)How Personality Makes a Diffe…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…The Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…The structure of phenotypic personality traits. (1993)The structure of phenotypic p…Building Strong Brands (1995)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)Brands and Branding: Research Findings and Future Priorities (2006)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)The Measurement of Meaning (1957)Handbook of Industrial and Organizational Psychology. (1977)THE BIG FIVE PERSONALITY DIMENSIONS AND JOB PERFORMANCE: A META‐ANALYSIS (1991)A cognitive-affective system theory of personality: Reconceptualizing situations, dispositions, dynamics, and invariance in personality structure. (1995)The Big Five Trait taxonomy: History, measurement, and theoretical perspectives. (1999)qgraph : Network Visualizations of Relationships in Psychometric Data (2012)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Understanding Customer Experience Throughout the Customer Journey (2016)Managing Brand Equity (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Customer Experience Management in Retailing: An Organizing Framework (2009)The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands (2010)Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration (2015)Culture's Consequences: International Differences in Work-Related Values. (1983)Possessions and the Extended Self (1988)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Signaling Status with Luxury Goods: The Role of Brand Prominence (2010)Brand Love (2011)Customer Engagement (2011)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Understanding Attitudes and Predicting Social Behavior (1980)An examination of the effects of motivation and satisfaction on destination loyalty: a structural model (2003)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)Developing and validating a multidimensional consumer-based brand equity scale (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Quality, satisfaction and behavioral intentions (2000)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)
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References

  • 1996The Behavioral Consequences of Service Quality11,994 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 2010Satisfaction: a behavioral perspective on the consumer6,042 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1993The structure of phenotypic personality traits.4,813 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
  • 2014Satisfaction: A Behavioral Perspective on the Consumer3,003 cited
  • 2005Self‐Construal, Reference Groups, and Brand Meaning2,045 cited
  • 2004Understanding retail branding: conceptual insights and research priorities1,095 cited
  • 2006Destination Personality: An Application of Brand Personality to Tourism Destinations797 cited
  • 2003Do brand personality scales really measure brand personality?755 cited
  • 2000How Personality Makes a Difference684 cited
  • 2010Effects of brand personality on brand trust and brand affect547 cited
  • 2001The effect of brand personality and brand identification on brand loyalty: Applying the theory of social identification545 cited

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  • 2003A Brand Loyalty Model Involving Cognitive, Affective, and Conative Brand Loyalty and Customer Satisfaction432 cited
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