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Do Resonant Advertisements Resonate with Consumers?
16 references·0 citing·45 second hop
Do Resonant Advertisements Resonate with Consumers? (2017)Do Resonant Advertisements Resonate with …Goal Orientation and Consumer Preference for the Status Quo (2004)Goal Orientation and Consumer…Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion. (2004)Bringing the Frame Into Focus…Buying, Searching, or Browsing: Differentiating Between Online Shoppers Using In-Store Navigational Clickstream (2003)Buying, Searching, or Browsin…Motivation by positive or negative role models: Regulatory focus determines who will best inspire us. (2002)Motivation by positive or neg…The effects of promotion and prevention cues on creativity. (2001)The effects of promotion and …Making a good decision: Value from fit. (2000)Making a good decision: Value…Regulatory Focus and Strategic Inclinations: Promotion and Prevention in Decision-Making (1997)Regulatory Focus and Strategi…Figures of Rhetoric in Advertising Language (1996)Figures of Rhetoric in Advert…On Resonance: A Critical Pluralistic Inquiry Into Advertising Rhetoric (1992)On Resonance: A Critical Plur…Need for Cognition and Advertising: Understanding the Role of Personality Variables in Consumer Behavior (1992)Need for Cognition and Advert…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…The Responsibility of Forms: Critical Essays on Music, Art, and Representation (1986)The Responsibility of Forms: …The need for cognition. 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References

  • 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.5,511 cited
  • 1982The need for cognition.5,357 cited
  • 1981Attitudes and Persuasion: Classic and Contemporary Approaches3,368 cited
  • 2000Making a good decision: Value from fit.2,051 cited
  • 1997Regulatory Focus and Strategic Inclinations: Promotion and Prevention in Decision-Making1,985 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
  • 2002Motivation by positive or negative role models: Regulatory focus determines who will best inspire us.1,746 cited
  • 2004Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.1,539 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,180 cited
  • 2001The effects of promotion and prevention cues on creativity.1,092 cited
  • 2003Buying, Searching, or Browsing: Differentiating Between Online Shoppers Using In-Store Navigational Clickstream744 cited
  • 1996Figures of Rhetoric in Advertising Language689 cited
  • 1992Need for Cognition and Advertising: Understanding the Role of Personality Variables in Consumer Behavior627 cited
  • 1986The Responsibility of Forms: Critical Essays on Music, Art, and Representation

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432 cited
  • 1992On Resonance: A Critical Pluralistic Inquiry Into Advertising Rhetoric422 cited
  • 2004Goal Orientation and Consumer Preference for the Status Quo309 cited
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