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The behavioral consequences of internal brand management among frontline employees
16 references·8 citing·50 second hop
The behavioral consequences of internal brand management among frontline employees (2017)The behavioral consequences of internal b…Brand-Specific Leadership: Turning Employees into Brand Champions (2009)Brand-Specific Leadership: Tu…High-Performance Human Resource Practices, Citizenship Behavior, and Organizational Performance: A Relational Perspective (2007)High-Performance Human Resour…Building brand commitment: A behavioural approach to internal brand management (2005)Building brand commitment: A …How can managers reduce employee intention to quit? (2004)How can managers reduce emplo…Internal marketing issues and challenges (2003)Internal marketing issues and…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…A comparison of attitude, personality, and knowledge predictors of service-oriented organizational citizenship behaviors. (2001)A comparison of attitude, per…Organizational Citizenship Behaviors: A Critical Review of the Theoretical and Empirical Literature and Suggestions for Future Research (2000)Organizational Citizenship Be…Intrinsic and Extrinsic Motivations: Classic Definitions and New Directions (2000)Intrinsic and Extrinsic Motiv…Some Possible Antecedents and Consequences of In-Role and Extra-Role Salesperson Performance (1998)Some Possible Antecedents and…Affective, Continuance, and Normative Commitment to the Organization: An Examination of Construct Validity (1996)Affective, Continuance, and N…Putting the Service-Profit Chain to Work (1994)Putting the Service-Profit Ch…Antecedents and Consequences of Salesperson Job Satisfaction: Meta-Analysis and Assessment of Causal Effects (1993)Antecedents and Consequences …Antecedents and Consequences of Salesperson Job Satisfaction: Meta-Analysis and Assessment of Causal Effects (1993)Antecedents and Consequences …Job Satisfaction and Organizational Commitment as Predictors of Organizational Citizenship and In-Role Behaviors (1991)Job Satisfaction and Organiza…Case Study Research: Design and Methods (1984)Case Study Research: Design a…The interrelationship between internal marketing, employee perceived quality and customer satisfaction – a conventional banking perspective (2021)The interrelationship between…The impact of airline internal branding on work outcomes using job satisfaction as a mediator (2021)The impact of airline interna…Antecedents and consequences of brand citizenship behavior in private higher education institutions (2021)Antecedents and consequences …Internal branding: conceptualization from a literature review and opportunities for future research (2020)Internal branding: conceptual…The brand personality dimensions of business-to-business firms: a content analysis of employer reviews on social media (2019)The brand personality dimensi…A conceptual framework for identifying key employee branding dimensions: A study of hospitality industry (2019)A conceptual framework for id…The attitudinal and behavioral impact of brand-centered human resource management (2018)The attitudinal and behaviora…Impact of internal branding on customer-based brand equity with mediating effect of organizational loyalty (2018)Impact of internal branding o…Employee-Organization Linkages: The Psychology of Commitment, Absenteeism, and Turnover. 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  • 2004How can managers reduce employee intention to quit?815 cited
  • 2005Building brand commitment: A behavioural approach to internal brand management647 cited
  • 2001A comparison of attitude, personality, and knowledge predictors of service-oriented organizational citizenship behaviors.626 cited
  • 2009

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Brand-Specific Leadership: Turning Employees into Brand Champions
537 cited
  • 1993Antecedents and Consequences of Salesperson Job Satisfaction: Meta-Analysis and Assessment of Causal Effects502 cited
  • 2003Internal marketing issues and challenges488 cited
  • Cited by

    • 2020Internal branding: conceptualization from a literature review and opportunities for future research90 cited
    • 2019A conceptual framework for identifying key employee branding dimensions: A study of hospitality industry43 cited
    • 2019The brand personality dimensions of business-to-business firms: a content analysis of employer reviews on social media39 cited
    • 2018The attitudinal and behavioral impact of brand-centered human resource management29 cited
    • 2021The interrelationship between internal marketing, employee perceived quality and customer satisfaction – a conventional banking perspective28 cited
    • 2021The impact of airline internal branding on work outcomes using job satisfaction as a mediator28 cited
    • 2018Impact of internal branding on customer-based brand equity with mediating effect of organizational loyalty25 cited
    • 2021Antecedents and consequences of brand citizenship behavior in private higher education institutions19 cited