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Conducting field-based, discovery-oriented research: lessons from our market orientation research experience
15 references·16 citing·37 second hop
Conducting field-based, discovery-oriented research: lessons from our market orientation research experience (2017)Conducting field-based, discovery-oriente…Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation (2006)Creating a Market Orientation…Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance (2005)Market Orientation: A Meta-An…Implementing a Customer Orientation: Extension of Theory and Application (2003)Implementing a Customer Orien…The Capabilities of Market-Driven Organizations (1994)The Capabilities of Market-Dr…Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)Corporate Culture, Customer O…Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)Corporate Culture, Customer O…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Marketing Jobs and Management Controls: Toward a Framework (1989)Marketing Jobs and Management…Effects of Supervisory Behavior: The Role of Individual Differences among Salespeople (1989)Effects of Supervisory Behavi…Determinants of Influence in Organizational Buying: A Contingency Approach (1989)Determinants of Influence in …Toward a Theory of Marketing Control: Environmental Context, Control Types, and Consequences (1988)Toward a Theory of Marketing …Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Some Unexplored Supervisory Behaviors and Their Influence on Salespeople's Role Clarity, Specific Self- Esteem, Job Satisfaction, and Motivation (1985)Some Unexplored Supervisory B…The importance of entrepreneurial leadership in fostering bank performance (2023)The importance of entrepreneu…The impact of the COVID-19 crisis on consumer purchasing motivation and behavior (2021)The impact of the COVID-19 cr…Market-shaping: navigating multiple theoretical perspectives (2021)Market-shaping: navigating mu…Market-shaping strategies: A conceptual framework for generating market outcomes (2021)Market-shaping strategies: A …Implications of the COVID-19 pandemic on market orientation in retail banking (2021)Implications of the COVID-19 …Developing a digital marketing tool for ethnic ventures' mixed business model and market-shaping: A design scientific approach of web demographics (2021)Developing a digital marketin…The social – market convergence in a renewable energy social enterprise (2020)The social – market convergen…Measuring Firms’ Market Orientation Using Textual Analysis of 10‐K Filings (2020)Measuring Firms’ Market Orien…Market orientation and performance: industrial supplier and customer perspectives (2020)Market orientation and perfor…Driving markets: A typology and a seven-step approach (2020)Driving markets: A typology a…Value propositions as market-shaping devices: A qualitative comparative analysis (2019)Value propositions as market-…The dimensionality of the market orientation construct (2019)The dimensionality of the mar…Information Technology Capability a Tool to Expedite Higher Organizational Performance (2019)Information Technology Capabi…The associations among market orientation, technology orientation, entrepreneurial orientation and organizational performance (2018)The associations among market…Multiple stakeholder market orientation: a service-dominant logic perspective of the market orientation paradigm (2018)Multiple stakeholder market o…Disruptive marketing strategy (2017)Disruptive marketing strategyA Paradigm for Developing Better Measures of Marketing Constructs (1979)Review of Psychometric theory (2nd ed.). (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Market Orientation: Antecedents and Consequences (1993)Evolving to a New Dominant Logic for Marketing (2003)Organizational Strategy, Structure, and Process (1978)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Organizational culture and leadership (1993)The Discovery of Grounded Theory (2017)Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: International Differences in Work-Related Values. (1983)Market Orientation and the Learning Organization (1995)Diffusion of Innovations 1 (2019)A resource‐based view of the firm (1984)Firm Resources and Sustained Competitive Advantage (1991)Customer value: The next source for competitive advantage (1997)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations Across NationsCulture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations Across Nations (Second Edition), by HofstedeGeert. Thousand Oaks, CA: Sage, 2001 (2002)Market orientation, marketing capabilities, and firm performance (2009)The Essential Guide to Effect Sizes (2010)Does it Pay to Be Good...And Does it Matter? A Meta-Analysis of the Relationship between Corporate Social and Financial Performance (2011)THE DISCOVERY OF GROUNDED THEORY: STRATEGIES FOR QUALITATIVE RESEARCH. By Barney G. Glaser and Anselm L. Strauss. Chicago: Aldine Publishing Company, 1967. 271 pp. $6.75 (1968)Naturalistic inquiry (1985)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Understanding the Marketing Department's Influence within the Firm (2009)Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing? (2010)Institutionalized Organizations: Formal Structure as Myth and Ceremony (1977)A Conceptual Framework for the Design of Organizational Control Mechanisms (1979)Markets, Bureaucracies, and Clans (1980)Cognition and Categorization (1979)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Consumer Evaluations of Brand Extensions (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Innovativeness: Its antecedents and impact on business performance (2004)Responsive and Proactive Market Orientation and New‐Product Success* (2004)Effects of innovation types on firm performance (2011)
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References

  • 1990The Effect of a Market Orientation on Business Profitability9,642 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications9,157 cited
  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1994The Capabilities of Market-Driven Organizations6,576 cited
  • 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis4,206 cited
  • 1986Strategic Brand Concept-Image Management2,203 cited
  • 2005Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance2,179 cited
  • 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis1,823 cited
  • 1988Toward a Theory of Marketing Control: Environmental Context, Control Types, and Consequences764 cited
  • 2006Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation475 cited
  • 1989Determinants of Influence in Organizational Buying: A Contingency Approach360 cited
  • 1989Marketing Jobs and Management Controls: Toward a Framework325 cited
  • 2003Implementing a Customer Orientation: Extension of Theory and Application286 cited
  • 1985Some Unexplored Supervisory Behaviors and Their Influence on Salespeople's Role Clarity, Specific Self- Esteem, Job Satisfaction, and Motivation

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209 cited
  • 1989Effects of Supervisory Behavior: The Role of Individual Differences among Salespeople183 cited
  • Cited by

    • 2018The associations among market orientation, technology orientation, entrepreneurial orientation and organizational performance346 cited
    • 2021The impact of the COVID-19 crisis on consumer purchasing motivation and behavior142 cited
    • 2021Market-shaping strategies: A conceptual framework for generating market outcomes85 cited
    • 2019Value propositions as market-shaping devices: A qualitative comparative analysis73 cited
    • 2020Measuring Firms’ Market Orientation Using Textual Analysis of 10‐K Filings68 cited
    • 2019The dimensionality of the market orientation construct64 cited
    • 2021Market-shaping: navigating multiple theoretical perspectives55 cited
    • 2020Driving markets: A typology and a seven-step approach53 cited
    • 2017Disruptive marketing strategy34 cited
    • 2021Implications of the COVID-19 pandemic on market orientation in retail banking33 cited
    • 2020Market orientation and performance: industrial supplier and customer perspectives31 cited
    • 2021Developing a digital marketing tool for ethnic ventures' mixed business model and market-shaping: A design scientific approach of web demographics30 cited
    • 2019Information Technology Capability a Tool to Expedite Higher Organizational Performance28 cited
    • 2023The importance of entrepreneurial leadership in fostering bank performance28 cited
    • 2018Multiple stakeholder market orientation: a service-dominant logic perspective of the market orientation paradigm25 cited
    • 2020The social – market convergence in a renewable energy social enterprise24 cited