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Decision tree analysis of wine consumers’ preferences: evidence from an emerging market

16 references·6 citing·41 second hopsampled

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References

2008Holistic Package Design and Consumer Brand Impressions705 cited
2005Using simulations from discrete choice experiments to measure consumer sensitivity to brand, region, price, and awards in wine choice530 cited
2012Consumer behaviour for wine 2.0: A review since 2003 and future directions377 cited
2002Consumers’ willingness to pay for origin labelled wine267 cited
2006The influence of wine attributes on region of origin equity: An analysis of the moderating effect of consumer's perceived expertise216 cited
2010Place‐based marketing and regional branding strategy perspectives in the California wine industry209 cited
2003Rethinking new wines: implications of local and environmentally friendly labels189 cited
2005Dimensions of wine region equity and their impact on consumer preferences176 cited
2006Spanish wine consumer behavior: A choice experiment approach132 cited
2005Influence of purchase place and consumption frequency over quality wine preferences125 cited
2009Consumer preferences of wine in Italy applying best‐worst scaling120 cited
2011Consumption dynamics and demographics of Canadian wine consumers: Retailing insights from the tasting room channel100 cited
2005Quality wines and wines protected by a designation of origin: Identifying their consumption determinants63 cited
2005

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A Comparison of X, Y, and Boomer Generation Wine Consumers in California

60 cited

2012Consumer preferences for wine applying best‐worst scaling: a Spanish case study58 cited

2004Regional Image and the Consumption of Regionally Denominated Products56 cited

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2019A CLUSTERED-BASED SEGMENTATION OF CHINESE WINE CONSUMERS BY MEANS OF KERNAL FUZZY C-MEANS5 cited
2018Use of ISO 5495:2009 to Determine Sensory Preferences of Consumers of Spanish Red Wines with Designation of Origin1 cited