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Guerrilla Marketing - Innovative and Futuristic Approach towards Marketing
4 references·0 citing·11 second hop
Guerrilla Marketing - Innovative and Futuristic Approach towards Marketing (2017)Guerrilla Marketing - Innovative and Futu…Effects of Guerrilla Marketing on Brand Equity (2009)Effects of Guerrilla Marketin…Guerrilla marketing research: marketing research techniques that can help any business make more money (2006)Guerrilla marketing research:…A framework for marketing management (2000)A framework for marketing man…Guerrilla Marketing : Secrets for Making Big Profits from Your Small Business (1984)Guerrilla Marketing : Secrets…The Relationship Variables to Celebrity Endorsement and Brand Equity: A Comprehensive Review (2015)Factors Influencing the Implementation of Unconventional Marketing in Cultural Institutions – Evidence from Croatia (2016)Bir Gerilla Pazarlama Uygulaması Olarak Ambient Reklamcılık (Ortam Reklamcılığı): Basılı Dergi Reklamı ile Ambient Reklamın Etkililik Açısından Karşılaştırılması (2018)Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives (2002)Entrepreneurial marketing: moving beyond marketing in new ventures (2009)Social Media in an Alternative Marketing Communication Model (2012)A data-driven approach to predict the success of bank telemarketing (2014)Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers (2022)Drivers of consumers’ willingness to pay for halal logistics (2016)Data to model the effects of perceived telecommunication service quality and value on the degree of user satisfaction and e-WOM among telecommunications users in North Cyprus (2019)Exploring Brand Hate and the Association Between Similar Competitor Offer and Brand Equity: A Moderated-Mediation Model (2021)
this work references cited by second hop

References

  • 2000A framework for marketing management1,122 cited
  • 1984Guerrilla Marketing : Secrets for Making Big Profits from Your Small Business112 cited
  • 2006Guerrilla marketing research: marketing research techniques that can help any business make more money27 cited
  • 2009Effects of Guerrilla Marketing on Brand Equity14 cited

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