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Marketing research on product-harm crises: a review, managerial implications, and an agenda for future research

16 references·16 citing·49 second hopsampled

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References

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2004Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis1,512 cited
1984Consumer Reactions to Product Failure: An Attributional Approach1,353 cited
2016Marketing Analytics for Data-Rich Environments1,255 cited
2016A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry1,125 cited
2007Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products1,076 cited
2000Consumer Response to Negative Publicity: The Moderating Role of Commitment1,056 cited
2016Toward a theory of customer engagement marketing1,035 cited
2000Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations982 cited
2009When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Customer Revenge and Avoidance980 cited
2004

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Why We Boycott: Consumer Motivations for Boycott Participation

921 cited

2006Marketing renaissance: How research in emerging markets advances marketing science and practice858 cited

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