SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Social Consumer Neuroscience: Neurophysiological Measures of Advertising Effectiveness in a Social Context
16 references·16 citing·55 second hopsampled
Social Consumer Neuroscience: Neurophysiological Measures of Advertising Effectiveness in a Social Context (2017)Social Consumer Neuroscience: Neurophysio…Brain-to-brain coupling: a mechanism for creating and sharing a social world (2012)Brain-to-brain coupling: a me…Signaling Status with Luxury Goods: The Role of Brand Prominence (2010)Signaling Status with Luxury …Neuromarketing: the hope and hype of neuroimaging in business (2010)Neuromarketing: the hope and …Self-conscious emotions: Embarrassment, pride, shame, and guilt. (2008)Self-conscious emotions: Emba…Self-referential processing in our brain—A meta-analysis of imaging studies on the self (2006)Self-referential processing i…The Social Influence of Brand Community: Evidence from European Car Clubs (2005)The Social Influence of Brand…The Link between Social Cognition and Self-referential Thought in the Medial Prefrontal Cortex (2005)The Link between Social Cogni…Getting to Know You: Reputation and Trust in a Two-Person Economic Exchange (2005)Getting to Know You: Reputati…Social Influence: Compliance and Conformity (2004)Social Influence: Compliance …Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects (2004)Attention Capture and Transfe…Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics (2001)Satisfaction, Repurchase Inte…Well-being : the foundations of hedonic psychology (1999)Well-being : the foundations …Brand Equity, Brand Preference, and Purchase Intent (1995)Brand Equity, Brand Preferenc…Social Desirability Bias and the Validity of Indirect Questioning (1993)Social Desirability Bias and …Feeling and thinking: Preferences need no inferences. (1980)Feeling and thinking: Prefere…Social Facilitation (1965)Social FacilitationBiometric Tools in a Computational Advertising Context: An Overview of Use and Application (2024)Biometric Tools in a Computat…Framing, risk perception and social health campaigns: A neuroscientific analysis (2023)Framing, risk perception and …Exploring global trends and future directions in advertising research: A focus on consumer behavior (2023)Exploring global trends and f…A Bibliometric Analysis of Consumer Neuroscience towards Sustainable Consumption (2023)A Bibliometric Analysis of Co…Neuroscience research in consumer behavior: A review and future research agenda (2022)Neuroscience research in cons…Team-work, Team-brain: Exploring synchrony and team interdependence in a nine-person drumming task via multiparticipant hyperscanning and inter-brain network topology with fNIRS (2021)Team-work, Team-brain: Explor…Neuromarketing: Marketing research in the new millennium (2021)Neuromarketing: Marketing res…Methodological structure for future consumer neuroscience research (2021)Methodological structure for …Message and media: the future of advertising research and practice in a digital environment (2021)Message and media: the future…The Influences of Brand Awareness on Consumers’ Cognitive Process: An Event-Related Potentials Study (2020)The Influences of Brand Aware…The Application of Neuromarketing Techniques in the Spanish Advertising Industry: Weaknesses and Opportunities for Development (2020)The Application of Neuromarke…Shelf-based scarcity as a cue of luxuriousness: an application of psychophysiology (2020)Shelf-based scarcity as a cue…Impact of perceived experiential advertising on customers' responses: a multi-method approach (2020)Impact of perceived experient…Expanding the Agenda of Research on Product Placement: A Commercial Intertext (2019)Expanding the Agenda of Resea…Product placements in social settings: The impact of coviewing on the recall of placed brands (2018)Product placements in social …The neuropsychology of consumer behavior and marketing (2017)The neuropsychology of consum…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)The theory of planned behavior (1991)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Marketing Research (1970)Managing Brand Equity (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Developing and validating measures of facets of customer-based brand equity (2003)Do Consumers Care about Ethics? Willingness to Pay for Fair‐Trade Coffee (2005)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)The Principles of Psychology (1891)Mindblindness: an essay on autism and theory of mind (1995)The feeling of what happens: body and emotion in the making of consciousness (2000)Dissociable Medial Prefrontal Contributions to Judgments of Similar and Dissimilar Others (2006)Consciousness without a cerebral cortex: A challenge for neuroscience and medicine (2007)Cultures and Selves (2010)The Repertoire of Nonverbal Behavior: Categories, Origins, Usage, and Coding (1969)Subjective Well-Being (1984)The Elaboration Likelihood Model of Persuasion (1986)Prospect theory: An analysis of decision under risk (1988)SWOT ANALYSIS: A THEORETICAL REVIEW (2017)Взаимосвязь статуса занятости и пола с уровнем психологического благополучия (2026)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)The American Customer Satisfaction Index: Nature, Purpose, and Findings (1996)Consumer Switching Costs: A Typology, Antecedents, and Consequences (2003)E‐satisfaction and e‐loyalty: A contingency framework (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Satisfaction: a behavioral perspective on the consumer (2010)Conservation of resources: A new attempt at conceptualizing stress. (1989)Subjective well-being: Three decades of progress. (1999)On Happiness and Human Potentials: A Review of Research on Hedonic and Eudaimonic Well-Being (2001)The role of positive emotions in positive psychology: The broaden-and-build theory of positive emotions. (2001)Stress: Appraisal and Coping (2013)A study of normative and informational social influences upon individual judgment. (1955)The Norm of Reciprocity: A Preliminary Statement (1960)Self-Perception Theory (1972)Psychological Perspectives on Legitimacy and Legitimation (2005)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Using social and behavioural science to support COVID-19 pandemic response (2020)The Dynamogenic Factors in Pacemaking and Competition (1898)Behavior theory and conditioning. (1956)Social Relationships and Health (1988)ATTITUDES AND ATTITUDE CHANGE (1997)Associative and propositional processes in evaluation: An integrative review of implicit and explicit attitude change. (2006)Self-Concept in Consumer Behavior: A Critical Review (1982)Possessions and the Extended Self (1988)Brand Community (2001)Why Do Consumers Buy Counterfeit Luxury Brands? (2009)Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior (2011)What is a luxury brand? A new definition and review of the literature (2017)Intimate Exchanges: Using Computers to Elicit Self‐Disclosure From Consumers (2000)“Everything Is Perfect, and We Have No Problems”: Detecting and Limiting Social Desirability Bias in Qualitative Research (2019)A Survey of Fake News (2020)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 1980Feeling and thinking: Preferences need no inferences.8,070 cited
  • 1999Well-being : the foundations of hedonic psychology7,445 cited
  • 2004Social Influence: Compliance and Conformity6,052 cited
  • 1965Social Facilitation2,837 cited
  • 1993Social Desirability Bias and the Validity of Indirect Questioning2,793 cited
  • 2006Self-referential processing in our brain—A meta-analysis of imaging studies on the self2,791 cited
  • 2005The Social Influence of Brand Community: Evidence from European Car Clubs2,395 cited
  • 2001Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics2,256 cited
  • 2010Signaling Status with Luxury Goods: The Role of Brand Prominence1,657 cited
  • 1995Brand Equity, Brand Preference, and Purchase Intent1,346 cited
  • 2005Getting to Know You: Reputation and Trust in a Two-Person Economic Exchange1,345 cited
  • 2012Brain-to-brain coupling: a mechanism for creating and sharing a social world1,139 cited
  • 2010Neuromarketing: the hope and hype of neuroimaging in business1,064 cited
  • 2004Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects1,036 cited
  • 2008Self-conscious emotions: Embarrassment, pride, shame, and guilt.

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

842 cited
  • 2005The Link between Social Cognition and Self-referential Thought in the Medial Prefrontal Cortex806 cited
  • Cited by

    • 2021Team-work, Team-brain: Exploring synchrony and team interdependence in a nine-person drumming task via multiparticipant hyperscanning and inter-brain network topology with fNIRS108 cited
    • 2017The neuropsychology of consumer behavior and marketing104 cited
    • 2021Neuromarketing: Marketing research in the new millennium78 cited
    • 2023Exploring global trends and future directions in advertising research: A focus on consumer behavior70 cited
    • 2022Neuroscience research in consumer behavior: A review and future research agenda59 cited
    • 2021Methodological structure for future consumer neuroscience research58 cited
    • 2019Expanding the Agenda of Research on Product Placement: A Commercial Intertext48 cited
    • 2020The Influences of Brand Awareness on Consumers’ Cognitive Process: An Event-Related Potentials Study48 cited
    • 2020The Application of Neuromarketing Techniques in the Spanish Advertising Industry: Weaknesses and Opportunities for Development40 cited
    • 2023A Bibliometric Analysis of Consumer Neuroscience towards Sustainable Consumption28 cited
    • 2018Product placements in social settings: The impact of coviewing on the recall of placed brands27 cited
    • 2021Message and media: the future of advertising research and practice in a digital environment25 cited
    • 2023Framing, risk perception and social health campaigns: A neuroscientific analysis24 cited
    • 2020Impact of perceived experiential advertising on customers' responses: a multi-method approach23 cited
    • 2024Biometric Tools in a Computational Advertising Context: An Overview of Use and Application21 cited
    • 2020Shelf-based scarcity as a cue of luxuriousness: an application of psychophysiology19 cited