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Precise Positioning of Marketing and Behavior Intentions of Location-Based Mobile Commerce in the Internet of Things
5 references·5 citing·44 second hop
Precise Positioning of Marketing and Behavior Intentions of Location-Based Mobile Commerce in the Internet of Things (2017)Precise Positioning of Marketing and Beha…New consumer behavior: A review of research on eWOM and hotels (2013)New consumer behavior: A revi…Predicting the intention to use consumer-generated media for travel planning (2012)Predicting the intention to u…A meta-analysis of mobile commerce adoption and the moderating effect of culture (2012)A meta-analysis of mobile com…Shopping mall management and entertainment experience: a cross-regional investigation (2009)Shopping mall management and …User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)User Acceptance of Computer T…Factors Affecting Digital Marketing Adoption in Pakistani Small and Medium Enterprises (2023)Factors Affecting Digital Mar…Proximity marketing and Bluetooth beacon technology: A dynamic mechanism leading to relationship program receptiveness (2021)Proximity marketing and Bluet…Prediction of Customer Propensity Based on Machine Learning (2021)Prediction of Customer Propen…The Way of Expanding Technology Acceptance—Open Innovation Dynamics (2020)The Way of Expanding Technolo…Mitigating personalization challenges in mobile commerce: An empirical study (2020)Mitigating personalization ch…Self-efficacy: Toward a unifying theory of behavioral change. 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References

  • 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models25,696 cited
  • 2013New consumer behavior: A review of research on eWOM and hotels884 cited
  • 2012Predicting the intention to use consumer-generated media for travel planning556 cited
  • 2012A meta-analysis of mobile commerce adoption and the moderating effect of culture541 cited
  • 2009Shopping mall management and entertainment experience: a cross-regional investigation69 cited

Cited by

  • 2023Factors Affecting Digital Marketing Adoption in Pakistani Small and Medium Enterprises30 cited
  • 2021Proximity marketing and Bluetooth beacon technology: A dynamic mechanism leading to relationship program receptiveness19 cited
  • 2020The Way of Expanding Technology Acceptance—Open Innovation Dynamics18 cited
  • 2021Prediction of Customer Propensity Based on Machine Learning11 cited
  • 2020Mitigating personalization challenges in mobile commerce: An empirical study9 cited

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