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The Contents-Based Website Classification for the Internet Advertising Planning: An Empirical Application of the Natural Language Analysis
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The Contents-Based Website Classification for the Internet Advertising Planning: An Empirical Application of the Natural Language Analysis (2017)The Contents-Based Website Classification…Content Analysis: An Introduction to Its Methodology (2019)Content Analysis: An Introduc…A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry (2016)A Thematic Exploration of Dig…The role of digital and social media marketing in consumer behavior (2015)The role of digital and socia…From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)From Social to Sale: The Effe…Word of mouth and interpersonal communication: A review and directions for future research (2014)Word of mouth and interperson…The American Marketing Association (2014)The American Marketing Associ…Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation (2014)Mining Marketing Meaning from…Marketing in Computer-Mediated Environments: Research Synthesis and New Directions (2013)Marketing in Computer-Mediate…Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets (2011)Location, Location, Location:…Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance (2011)Does Chatter Really Matter? D…Megamarketing: The Creation of Markets as a Social Process (2010)Megamarketing: The Creation o…The long tail: why the future of business is selling less of more (2007)The long tail: why the future…E-Customization (2003)E-CustomizationContent Analysis: An Introduction to its Methodology. (1984)Content Analysis: An Introduc…Krippendorff, Klaus, Content Analysis: An Introduction to its Methodology . Beverly Hills, CA: Sage, 1980. (1980)Krippendorff, Klaus, Content …The Presentation of Self in Everyday Life. (1956)The Strength of Weak Ties (1973)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors (2015)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)Measuring nominal scale agreement among many raters. (1971)The Measurement of Observer Agreement for Categorical Data (1977)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Navigating by the Stars: Investigating the Actual and Perceived Validity of Online User Ratings (2015)Unstructured data in marketing (2018)Past, Present, and Future of Electronic Word of Mouth (EWOM) (2020)How Advertising Works: What Do We Really Know? (1999)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Elements of strategic social media marketing: A holistic framework (2016)Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement (2019)Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda (2020)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms (2003)Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation (2019)Moving the Customer Experience Field Forward: Introducing the Touchpoints, Context, Qualities (TCQ) Nomenclature (2020)Investigating Causal Relations by Econometric Models and Cross-spectral Methods (1969)The Framing of Decisions and the Psychology of Choice (1981)Common risk factors in the returns on stocks and bonds (1993)Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2013)Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces (1997)Marketing models of consumer heterogeneity (1998)Market Segmentation (2000)When Does Retargeting Work? Information Specificity in Online Advertising (2013)The Importance of Trust for Personalized Online Advertising (2015)Role of social media in online travel information search (2009)Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)Organizing for Innovation in the Digitized World (2012)Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness (2003)Three Approaches to Qualitative Content Analysis (2005)The qualitative content analysis process (2008)Drawing Valid Meaning from Qualitative Data: Toward a Shared Craft (1984)Content analysis: concepts, methods and applications (1997)Rumor has it: Identifying Misinformation in Microblogs (2011)How to plan and perform a qualitative study using content analysis (2016)
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References

  • 1984Content Analysis: An Introduction to its Methodology.24,312 cited
  • 2019Content Analysis: An Introduction to Its Methodology15,420 cited
  • 2007The long tail: why the future of business is selling less of more2,868 cited
  • 2014Word of mouth and interpersonal communication: A review and directions for future research1,466 cited
  • 1980Krippendorff, Klaus, Content Analysis: An Introduction to its Methodology . Beverly Hills, CA: Sage, 1980.1,201 cited
  • 2016A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry1,125 cited
  • 2015From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior1,006 cited
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  • 2015The role of digital and social media marketing in consumer behavior548 cited
  • 2010Megamarketing: The Creation of Markets as a Social Process543 cited
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  • 2011Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets

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372 cited
  • 2014The American Marketing Association90 cited
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