Understanding Workplace Adoption of Social Networking Sites: Employers’ perspective

Murad Moqbel

11 citations0/0 files storedStudies in Business and Economics

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Technology Adoption and User Behaviour Employer Branding and e-HRM Knowledge Management and Sharing

Abstract

Studies on social networking sites (SNSs) rarely touched on the acceptance of SNS use in theworkplace. This study, in turn, attempts to fill this gap by explaining the acceptance of SNSuse in the workplace by proposing a research model for the acceptance of SNS use, based onthe technology acceptance model (TAM) and the theory of planned behavior (TPB), in orderto explain the intention of employers to adopt SNS use in the workplace. Structural equationmodeling (SEM) was used to examine the extent to which the perception of employers on thebenefits/usefulness, subjective norm, risks, and the ease of use of SNSs affect the intention toadopt the use of SNSs in the workplace. Data was collected from 81 employers in the U.S.The findings show that both perceived usefulness and perceived subjective norm are the maindeterminants of the intention to adopt social networking site use in the workplace.

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1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1991The theory of planned behavior 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003User Acceptance of Information Technology: Toward A Unified View1 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1988On the Evaluation of Structural Equation Models 1980Understanding Attitudes and Predicting Social Behavior 2009\nThe use of partial least squares path modeling in international marketing

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2017Social Media Sites Use Intensity and Job Burnout Among the U.S. and Thai Employees 2016Intended Continued Use Social Networking Sites 2015The Role of Social Networking in Global Business Environments

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