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An experiment on non-luxury fashion counterfeit purchase: the effects of brand reputation, fashion attributes, and attitudes toward counterfeiting

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References

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197 cited

2009Buy Genuine Luxury Fashion Products Or Counterfeits179 cited

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2019Factors affecting consumers’ purchase intention for counterfeit luxury goods in Bangladesh20 cited
2022Risk-taking and WOM as moderators in the relationship between status consumption, brand image and purchase intention of counterfeit brand shoes19 cited
2022Exploring Customer Perceived Value towards non-deceptive counterfeiting: a grounded theory approach18 cited
2022Examining the influence of price-quality inference and consumer attitudes on the inclination to buy non-deceptive counterfeit goods: evidence from South Africa17 cited
2019Refining brand strategy: insights into how the “informed poseur” legitimizes purchasing counterfeits14 cited