References

• 1989Measurement of Consumer Susceptibility to Interpersonal Influence2,228 cited
• 1998The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions1,414 cited
• 1995Measuring customer‐based brand equity1,388 cited
• 1998Personal taste and family face: Luxury consumption in Confucian and western societies1,038 cited
• 2005Consumer‐based brand equity: improving the measurement – empirical evidence1,034 cited
• 2003Revenue Premium as an Outcome Measure of Brand Equity1,006 cited
• 2007Measuring Consumers' Luxury Value Perception: A Cross-Cultural Framework516 cited
• 2008Private-Label Use and Store Loyalty380 cited
• 2008Private-Label Use and Store Loyalty259 cited
• 2007The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury237 cited
• 2007Understanding price premium for grocery products: a conceptual model of customer‐based brand equity192 cited
• 2009Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition Models118 cited
• 2008Global brand equity model: combining customer‐based with product‐market outcome approaches108 cited

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