Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Partner or supplier: An examination of client/agency relationships in an IMC context

16 references·1 citing·55 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1992Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories1,105 cited
1997Professional as Agent: Knowledge Asymmetry in Agency Exchange603 cited
2008Revisiting the IMC construct303 cited
2014Integrated Marketing Communication Capability and Brand Performance229 cited
2000IMC, brand communications, and corporate cultures139 cited
2007Exploring the Dimensions of Proactivity Within Advertising Agency—Client Relationships86 cited
2014Twenty years of IMC75 cited
2011‘IMC is dead. Long live IMC’: Academics' versus practitioners' views47 cited
1999The Role of Agency-Client Integration in Integrated Marketing Communications: A Complementary Agency Theory-Interorganizational Perspective44 cited
2009Outcomes of advertiser–agency relationships42 cited
2000Perceived agency politics and conflicts of interest as potential barriers to IMC orientation36 cited
2007Inhibition of Brand Integration amid Changing Agency Structures33 cited
2013Advertiser Risk Taking, Campaign Originality, and Campaign Performance32 cited
1997IMC use and client-ad agency relationships27 cited
2017The internal and external challenges facing clients in implementing IMC

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

21 cited

2015Why Marketers should Be More Transparent with the Ad Agencies They Hire15 cited

Cited by

2022Desarrollo de un nuevo modelo de evaluación competencial para la selección de una agencia de relaciones públicas y comunicación8 cited