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Patterns of fruit and vegetable buying behaviour in the United States and India
16 references·4 citing·42 second hop
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References

  • 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited
  • 1990Double Jeopardy Revisited609 cited
  • 1984The Dirichlet: A Comprehensive Model of Buying Behaviour435 cited
  • 1979Customer-Oriented Approaches to Identifying Product-Markets426 cited
  • 1993Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing272 cited
  • 1989Repeat-Buying: Facts, Theory and Applications.245 cited
  • 1996Market segmentation for competitive brands120 cited
  • 1991New Brands and the Existing Market115 cited
  • 2012Modeling mental market share63 cited
  • 2012In 25 Years, Across 50 Categories, User Profiles for Directly Competing Brands Seldom Differ53 cited
  • 2008Measuring Customer Loyalty to Product Variants50 cited
  • 1998Competitive brand‐choice and store‐choice among Japanese consumers45 cited
  • 2009Brand Loyalty in the UK Sportswear Market43 cited
  • 1997Description and Prescription33 cited
  • 2016Understanding Shopper Transaction Data25 cited
  • 2012Brand Growth at Mars, Inc.

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22 cited

Cited by

  • 2018Getting a “sweet” deal: does healthfulness of a sub-brand influence consumer loyalty?19 cited
  • 2020Analyzing proprietary, private label, and non-brands in fresh produce purchases16 cited
  • 2021How persistent are duplication of purchase partitions?13 cited
  • 2021Empirical generalisations in customer mindset metrics11 cited