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Neural effects of environmental advertising: An fMRI analysis of voice age and temporal framing
16 references·10 citing·55 second hopsampled
Neural effects of environmental advertising: An fMRI analysis of voice age and temporal framing (2017)Neural effects of environmental advertisi…Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling (2014)Predicting Advertising succes…How Childhood Advertising Exposure Can Create Biased Product Evaluations That Persist into Adulthood (2014)How Childhood Advertising Exp…The contribution of neuroscience to consumer research: A conceptual framework and empirical review (2013)The contribution of neuroscie…Functional neuroimaging studies of prospective memory: What have we learnt so far? (2011)Functional neuroimaging studi…Evaluating the green advertising practices of international firms: a trend analysis (2011)Evaluating the green advertis…Measurable Emotions: How Television Ads Really Work (2010)Measurable Emotions: How Tele…Construal-level theory of psychological distance. (2010)Construal-level theory of psy…Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities (2009)Application of the Theory of …Speaking Rate and Fundamental Frequency as Speech Cues to Perceived Age (2006)Speaking Rate and Fundamental…Conceptual Combination: Alternative Knowledge Structures, Alternative Heuristics (2005)Conceptual Combination: Alter…When a Day Means More than a Year: Effects of Temporal Framing on Judgments of Health Risk (2004)When a Day Means More than a …The role of the rostral frontal cortex (area 10) in prospective memory: a lateral versus medial dissociation (2003)The role of the rostral front…Temporal construal. (2003)Temporal construal.The effect of temporal distance on level of mental construal (2002)The effect of temporal distan…Using strategic alliances to develop credible green marketing (1995)Using strategic alliances to …The theory of planned behavior (1991)The theory of planned behaviorNeuromarketing in Social Marketing (2024)Neuromarketing in Social Mark…Neural Bases of Sector Bias in Perceptions of Public Versus Private-Sector Service Performance (2022)Neural Bases of Sector Bias i…Neural activity in self-related brain regions in response to tailored nutritional messages predicts dietary change (2021)Neural activity in self-relat…Looking at the brain: Neural effects of “made in” labeling on product value and choice (2021)Looking at the brain: Neural …Is it an error to communicate CSR Strategies? Neural differences among consumers when processing CSR messages (2021)Is it an error to communicate…Ecological consumer neuroscience for competitive advantage and business or organizational differentiation (2020)Ecological consumer neuroscie…E-commerce adoption in Russia: Market- and store-level perspectives (2020)E-commerce adoption in Russia…Culture and Green Advertising Preference: A Comparative and Critical Discursive Analysis (2020)Culture and Green Advertising…Analysis of the Role of Digital Influencers and Their Impact on the Functioning of the Contemporary On-Line Promotional System and Its Sustainable Development (2020)Analysis of the Role of Digit…Neural correlates of gender congruence in audiovisual commercials for gender‐targeted products: An fMRI study (2018)Neural correlates of gender c…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 1991The theory of planned behavior90,729 cited
  • 2010Construal-level theory of psychological distance.6,611 cited
  • 2003Temporal construal.3,006 cited
  • 2009Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities1,920 cited
  • 2002The effect of temporal distance on level of mental construal909 cited
  • 2014Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling553 cited
  • 2004When a Day Means More than a Year: Effects of Temporal Framing on Judgments of Health Risk442 cited
  • 2003The role of the rostral frontal cortex (area 10) in prospective memory: a lateral versus medial dissociation415 cited
  • 2011Evaluating the green advertising practices of international firms: a trend analysis288 cited
  • 2011Functional neuroimaging studies of prospective memory: What have we learnt so far?281 cited
  • 1995Using strategic alliances to develop credible green marketing240 cited
  • 2005Conceptual Combination: Alternative Knowledge Structures, Alternative Heuristics187 cited
  • 2013The contribution of neuroscience to consumer research: A conceptual framework and empirical review172 cited
  • 2006Speaking Rate and Fundamental Frequency as Speech Cues to Perceived Age

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158 cited
  • 2014How Childhood Advertising Exposure Can Create Biased Product Evaluations That Persist into Adulthood143 cited
  • 2010Measurable Emotions: How Television Ads Really Work123 cited
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    • 2018Neural correlates of gender congruence in audiovisual commercials for gender‐targeted products: An fMRI study42 cited
    • 2021Is it an error to communicate CSR Strategies? Neural differences among consumers when processing CSR messages33 cited
    • 2020Ecological consumer neuroscience for competitive advantage and business or organizational differentiation25 cited
    • 2021Looking at the brain: Neural effects of “made in” labeling on product value and choice21 cited
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    • 2020Culture and Green Advertising Preference: A Comparative and Critical Discursive Analysis17 cited
    • 2020E-commerce adoption in Russia: Market- and store-level perspectives8 cited
    • 2022Neural Bases of Sector Bias in Perceptions of Public Versus Private-Sector Service Performance6 cited
    • 2024Neuromarketing in Social Marketing1 cited