References

• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
• 1996Measuring Brand Equity Across Products and Markets3,591 cited
• 1987The Role of Imagery in Information Processing: Review and Extensions1,279 cited
• 1986Managing your corporate images546 cited
• 1998‘Strategic brand management’529 cited
• 2006Brand Concept Maps: A Methodology for Identifying Brand Association Networks392 cited
• 2008Comportamiento del consumidor153 cited
• 2006Comparing Methods of Brand Image Measurement120 cited
• 2008Consumer-based brand equity and brand performance107 cited
• 2000Brand Asset Management104 cited
• 2002Advanced brand management : from vision to valuation61 cited
• 2003What's in a name?: advertising and the concept of brands29 cited
• 1994Gestión del valor de la marca: capitalizar el valor de la marca24 cited
• 2007Brand Image Formation21 cited

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