this work references cited by second hopReferences
- 1985Competitive Advantage: Creating and Sustaining Superior Performance14,723 cited
- 1985Competitive advantage, creating and sustaining superior performance10,284 cited
- 2004Co-creation experiences: The next practice in value creation6,502 cited
- 2005Estudo de caso: planejamento e métodos3,552 cited
- 2007Managing the co-creation of value3,467 cited
- 2004Co‐creating unique value with customers2,463 cited
- 2007Fundamentals of service science1,359 cited
- 2014The Role of Customer Engagement Behavior in Value Co-Creation1,219 cited
- 2006Creating value-in-use through marketing interaction: the exchange logic of relating, communicating and knowing800 cited
- 2015Managing Co‐creation Design: A Strategic Approach to Innovation517 cited
- 2010The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits257 cited
- 2011Cocreation is chaotic: What it means for marketing when no one has control204 cited
- 2008Fatores relevantes para o estabelecimento de redes de cooperação entre empresas do Rio Grande do Sul61 cited
Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work