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The effect of verbal brand personification on consumer evaluation in advertising: Internal and external personification
16 references·6 citing·43 second hop
The effect of verbal brand personification on consumer evaluation in advertising: Internal and external personification (2017)The effect of verbal brand personificatio…Social Cognition: From Brains to Culture (2013)Social Cognition: From Brains…On seeing human: A three-factor theory of anthropomorphism. (2007)On seeing human: A three-fact…Brand Synthesis: The Multidimensionality of Brand Knowledge (2003)Brand Synthesis: The Multidim…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…What Constitutes a Theoretical Contribution? (1989)What Constitutes a Theoretica…Positive affect facilitates creative problem solving. (1987)Positive affect facilitates c…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…Measuring the Involvement Construct (1985)Measuring the Involvement Con…The need for cognition. (1982)The need for cognition.Personal involvement as a determinant of argument-based persuasion. (1981)Personal involvement as a det…The psychology of interpersonal relations. (1958)The psychology of interperson…The Psychology of Interpersonal Relations. (1958)The Psychology of Interperson…Will Social Distancing in Service Encounters Affect Consumers’ Value Perception During the COVID-19 Pandemic? The Role of Servicescape, Self-Efficacy, and Technological Intervention (2023)Will Social Distancing in Ser…Intention to purchase sustainable craft products: a moderated mediation analysis of the adoption of sustainability in the craft sector (2022)Intention to purchase sustain…The role of human brands in consumer attitude formation: Anthropomorphized messages and brand authenticity (2021)The role of human brands in c…Chutzpadik advertising and its effectiveness: Four studies of agencies and audiences (2021)Chutzpadik advertising and it…Does Brand Personification Matter in Consuming Tourism Real Estate Products? A Perspective on Brand Personality, Self-congruity and Brand Loyalty (2019)Does Brand Personification Ma…Bridging Asia and the world: Global platform for the Interface between marketing and management (2018)Bridging Asia and the world: …A Theory of Cognitive Dissonance (1957)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Using social and behavioural science to support COVID-19 pandemic response (2020)The achievement motive (1953)The Elaboration Likelihood Model of Persuasion (1986)Political conservatism as motivated social cognition. (2003)Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)A Theory of Cognitive Dissonance (2017)The Principles of Psychology (1891)The Strength of Weak Ties (1973)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Handbook of Positive Psychology (2001)The Concept of Mind (2006)Principles Of Gestalt Psychology (2013)Employee reactions to job characteristics. (1971)Toward Transformation in Social Knowledge (1982)Alternative concepts of management: Insights from asia and africa (1984)Analyzing the Past to Prepare for the Future: Writing a Literature Review (2002)Writing Integrative Literature Reviews: Guidelines and Examples (2005)Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy (2023)The Theory of Buyer Behavior (1971)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)Metaphors We Live By (2003)The Social Brain: Neural Basis of Social Knowledge (2008)Perceived social isolation and cognition (2009)A Meta-Analysis of Factors Affecting Trust in Human-Robot Interaction (2011)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Does Doing Good Always Lead to Doing Better? 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References

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  • 1986The Elaboration Likelihood Model of Persuasion8,811 cited
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  • 1985Measuring the Involvement Construct6,012 cited
  • 1982The need for cognition.5,357 cited
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  • 1989What Constitutes a Theoretical Contribution?4,164 cited
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  • 1997Dimensions of Brand Personality4,046 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 1987Positive affect facilitates creative problem solving.2,987 cited
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  • 2013

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Social Cognition: From Brains to Culture
1,742 cited

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  • 2019Does Brand Personification Matter in Consuming Tourism Real Estate Products? A Perspective on Brand Personality, Self-congruity and Brand Loyalty14 cited
  • 2023Will Social Distancing in Service Encounters Affect Consumers’ Value Perception During the COVID-19 Pandemic? The Role of Servicescape, Self-Efficacy, and Technological Intervention14 cited
  • 2021Chutzpadik advertising and its effectiveness: Four studies of agencies and audiences9 cited