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Consumer Attitudes Toward Advertisement and Brand, Based on the Number of Endorsers and Product Involvement: An Experimental Study
16 references·2 citing·36 second hop
Consumer Attitudes Toward Advertisement and Brand, Based on the Number of Endorsers and Product Involvement: An Experimental Study (2017)Consumer Attitudes Toward Advertisement a…Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (2006)Advertising, Promotion, and O…Factors predicting the effectiveness of celebrity endorsement advertisements (2004)Factors predicting the effect…Consumer Behavior: A Strategic Approach (2003)Consumer Behavior: A Strategi…Consumer Behavior: A Framework (2000)Consumer Behavior: A FrameworkThe Effects of Multiple Product Endorsements by Celebrities on Consumers' Attitudes and Intentions (1994)The Effects of Multiple Produ…Marketing Research: An Applied Orientation (1994)Marketing Research: An Applie…Consumer Behavior: Buying, Having and Being (1993)Consumer Behavior: Buying, Ha…Consumer Behavior and Marketing Strategy (1990)Consumer Behavior and Marketi…The Role of Involvement in Attention and Comprehension Processes (1988)The Role of Involvement in At…Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)Physical Attractiveness of th…Measuring the Involvement Construct (1985)Measuring the Involvement Con…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…Theories of Human Communication (1978)Theories of Human Communicati…Attribution theory in social psychology (1967)Attribution theory in social …Organizational Commitment Is Not An Important Thing To Employees Performance (2021)Organizational Commitment Is …Analysing the Moderating Effects of Product Involvement and Endorsement Type on Consumer Buying Behaviour: An Empirical Study on Youth Perspective (2021)Analysing the Moderating Effe…The Effects of Product Class Knowledge on Information Search Behavior (1985)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Some antecedents and outcomes of brand love (2006)The Theory of Buyer Behavior (1971)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)Strong Inference (1964)The Impact of Television Advertising: Learning Without Involvement (1965)The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research (1988)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Advertising Value and Advertising on the Web (1996)Communication Theory as a Field (1999)Defining Strategic Communication (2007)Communicating climate change: history, challenges, process and future directions (2009)The value concept and relationship marketing (1996)Electronic word-of-mouth in hospitality and tourism management (2007)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)The processes of causal attribution. (1973)The Intuitive Psychologist And His Shortcomings: Distortions in the Attribution Process (1977)Social stigma and self-esteem: The self-protective properties of stigma. (1989)The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Model of Persuasion (1986)The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Customer Experience Management in Retailing: Understanding the Buying Process (2009)How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework (2019)
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References

  • 1994Marketing Research: An Applied Orientation7,087 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1967Attribution theory in social psychology3,831 cited
  • 1978Theories of Human Communication3,031 cited
  • 1988The Role of Involvement in Attention and Comprehension Processes2,070 cited
  • 1990Consumer Behavior and Marketing Strategy1,768 cited
  • 1993Consumer Behavior: Buying, Having and Being1,744 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
  • 1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1,316 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,067 cited
  • 2006Advertising, Promotion, and Other Aspects of Integrated Marketing Communications591 cited
  • 2004Factors predicting the effectiveness of celebrity endorsement advertisements536 cited
  • 1994The Effects of Multiple Product Endorsements by Celebrities on Consumers' Attitudes and Intentions452 cited
  • 2003Consumer Behavior: A Strategic Approach

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295 cited
  • 2000Consumer Behavior: A Framework215 cited
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    • 2021Analysing the Moderating Effects of Product Involvement and Endorsement Type on Consumer Buying Behaviour: An Empirical Study on Youth Perspective12 cited
    • 2021Organizational Commitment Is Not An Important Thing To Employees Performance2 cited