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The impact of increased brand penetration on luxury desirability: a dual effect
16 references·2 citing·42 second hop
The impact of increased brand penetration on luxury desirability: a dual effect (2018)The impact of increased brand penetration…Distinction: A Social Critique of the Judgement of Taste* (2018)Distinction: A Social Critiqu…The luxury strategy: break the rules of marketing to build luxury brands (2013)The luxury strategy: break th…Signaling Status with Luxury Goods: The Role of Brand Prominence (2010)Signaling Status with Luxury …A Comparison of Approaches for the Analysis of Interaction Effects Between Latent Variables Using Partial Least Squares Path Modeling (2010)A Comparison of Approaches fo…Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Using PLS Path Modeling for A…\nThe use of partial least squares path modeling in international marketing (2009)\nThe use of partial least sq…Who drives divergence? Identity signaling, outgroup dissimilarity, and the abandonment of cultural tastes. (2008)Who drives divergence? Identi…Measuring Consumers' Luxury Value Perception: A Cross-Cultural Framework (2007)Measuring Consumers' Luxury V…The ‘real thing’: Branding authenticity in the luxury wine trade (2005)The ‘real thing’: Branding au…Consumers' Need for Uniqueness: Scale Development and Validation (2001)Consumers' Need for Uniquenes…Consuming luxury brands: The relevance of the ‘Rarity Principle’ (2000)Consuming luxury brands: The …A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior (1999)A Review and a Conceptual Fra…The mass marketing of luxury (1998)The mass marketing of luxuryInfluence: The Psychology of Persuasion (1993)Influence: The Psychology of …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Implications of Commodity Theory for Value Change (1968)Implications of Commodity The…The influence of luxury brand personality on digital interaction evaluations: a focus on European and North American markets (2023)The influence of luxury brand…Going (in)conspicuous: antecedents and moderators of luxury consumption (2022)Going (in)conspicuous: antece…Possessions and the Extended Self (1988)Measurement of Consumer Susceptibility to Interpersonal Influence (1989)The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey (1989)Hedonic shopping motivations (2003)Construct Measurement and Validation Procedures in MIS and Behavioral Research: Integrating New and Existing Techniques1 (2011)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)The theory of planned behavior (1991)A power primer. 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(1998)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Comparing the importance of luxury value perceptions in cross-national contexts (2011)Retail Luxury Strategy: Assembling Charisma through Art and Magic (2011)Understanding luxury consumption in China: Consumer perceptions of best-known brands (2011)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2018Distinction: A Social Critique of the Judgement of Taste*20,290 cited
  • 2009\nThe use of partial least squares path modeling in international marketing11,331 cited
  • 2009Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration14,931 cited
  • 1993Influence: The Psychology of Persuasion2,547 cited
  • 2001Consumers' Need for Uniqueness: Scale Development and Validation1,789 cited
  • 2010Signaling Status with Luxury Goods: The Role of Brand Prominence1,657 cited
  • 2010A Comparison of Approaches for the Analysis of Interaction Effects Between Latent Variables Using Partial Least Squares Path Modeling1,182 cited
  • 1999A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior1,148 cited
  • 2013The luxury strategy: break the rules of marketing to build luxury brands737 cited
  • 1998The mass marketing of luxury631 cited
  • 2005The ‘real thing’: Branding authenticity in the luxury wine trade621 cited
  • 1968Implications of Commodity Theory for Value Change592 cited
  • 2000Consuming luxury brands: The relevance of the ‘Rarity Principle’583 cited
  • 2008

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Who drives divergence? Identity signaling, outgroup dissimilarity, and the abandonment of cultural tastes.
548 cited
  • 2007Measuring Consumers' Luxury Value Perception: A Cross-Cultural Framework516 cited
  • Cited by

    • 2022Going (in)conspicuous: antecedents and moderators of luxury consumption21 cited
    • 2023The influence of luxury brand personality on digital interaction evaluations: a focus on European and North American markets18 cited