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Impact of value-adding services on quality, loyalty and brand equity in the brewing industry
16 references·0 citing·36 second hop
Impact of value-adding services on quality, loyalty and brand equity in the brewing industry (2018)Impact of value-adding services on qualit…A review of twenty years of SERVQUAL research (2009)A review of twenty years of S…Service quality, relationship satisfaction, trust, commitment and business‐to‐business loyalty (2007)Service quality, relationship…Relationship quality as a predictor of B2B customer loyalty (2006)Relationship quality as a pre…Service quality models: a review (2005)Service quality models: a rev…Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context (2004)Customer Value, Satisfaction,…Service loyalty (2002)Service loyaltyLogistics Service Quality as a Segment-Customized Process (2001)Logistics Service Quality as …Personal characteristics as moderators of the relationship between customer satisfaction and loyalty?an empirical analysis (2000)Personal characteristics as m…Customer satisfaction with services: putting perceived value into the equation (2000)Customer satisfaction with se…Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…Building Strong Brands (1995)Building Strong BrandsPutting the Service-Profit Chain to Work (1994)Putting the Service-Profit Ch…Measuring Service Quality: A Reexamination and Extension (1992)Measuring Service Quality: A …Alternative Ways of Assessing Model Fit (1992)Alternative Ways of Assessing…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…Structural Model Evaluation and Modification: An Interval Estimation Approach (1990)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance (2002)Understanding Attitudes and Predicting Social Behavior (1980)On the Evaluation of Structural Equation Models (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators (2008)Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China (2009)A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Behavioral Consequences of Service Quality (1996)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Understanding Customer Experience Throughout the Customer Journey (2016)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Comparative fit indexes in structural models. (1990)Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures (2003)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)Coefficient Alpha and the Internal Structure of Tests (1951)Comfort your online customer: quality, trust and loyalty on the internet (2004)The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective (2005)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer repurchase intention (2003)Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour (2005)Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists (2009)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The value concept and relationship marketing (1996)Understanding Relationship Marketing Outcomes (2002)A Strategic Framework for Customer Relationship Management (2005)Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study (2004)Introduction (2007)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)An assessment of survey research in POM: from constructs to theory (1998)Comparing Response Rates from Web and Mail Surveys: A Meta-Analysis (2008)
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References

  • 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives108,592 cited
  • 1992Alternative Ways of Assessing Model Fit27,192 cited
  • 1977Estimating Nonresponse Bias in Mail Surveys12,220 cited
  • 1992Measuring Service Quality: A Reexamination and Extension10,646 cited
  • 1977Estimating Nonresponse Bias in Mail Surveys10,334 cited
  • 1995Building Strong Brands4,432 cited
  • 1994Putting the Service-Profit Chain to Work3,732 cited
  • 2000Customer satisfaction with services: putting perceived value into the equation1,832 cited
  • 2004Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context1,829 cited
  • 2002Service loyalty1,549 cited
  • 2000Personal characteristics as moderators of the relationship between customer satisfaction and loyalty?an empirical analysis1,179 cited
  • 2006Relationship quality as a predictor of B2B customer loyalty1,124 cited
  • 2001Logistics Service Quality as a Segment-Customized Process1,008 cited
  • 2005Service quality models: a review1,007 cited
  • 2009A review of twenty years of SERVQUAL research845 cited

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  • 2007Service quality, relationship satisfaction, trust, commitment and business‐to‐business loyalty813 cited
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