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Loss or gain? The impact of Chinese local celebrity endorser scandal on the global market value of the endorsed brands
16 references·2 citing·43 second hop
Loss or gain? The impact of Chinese local celebrity endorser scandal on the global market value of the endorsed brands (2018)Loss or gain? The impact of Chinese local…Integración de los mercados financieros Latinoamericanos por medio de MILA (2020)Integración de los mercados f…Sentiment During Recessions (2012)Sentiment During RecessionsHow perceived brand globalness creates brand value (2002)How perceived brand globalnes…The Economic Worth of Celebrity Endorsers: An Event Study Analysis (1995)The Economic Worth of Celebri…The correspondence bias. (1995)The correspondence bias.Negativity and extremity biases in impression formation: A review of explanations. (1989)Negativity and extremity bias…The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…Using daily stock returns (1985)Using daily stock returnsAttention and weight in person perception: The impact of negative and extreme behavior. (1980)Attention and weight in perso…Just world research and the attribution process: Looking back and ahead. (1978)Just world research and the a…THE VALUATION OF RISK ASSETS AND THE SELECTION OF RISKY INVESTMENTS IN STOCK PORTFOLIOS AND CAPITAL BUDGETS**This paper is another in a series of interrelated theoretical and statistical studies of corporate financial and investment policies being made under grants from the Rockefeller Foundation, and more recently the Ford Foundation, to the Harvard Business School. The generous support for this work is most gratefully acknowledged. The author is also much indebted to his colleagues Professors Bishop, Christenson, Kahr, Raiffa, and (especially) Schlaifer, for extensive discussion and commentary on an earlier draft of this paper; but responsibility for any errors or imperfections remains strictly his own.[Professor Sharpe's paper, “Capital Asset Prices: A Theory of Market Equilibrium Under Conditions of Risk” (Journal of Finance, September 1964) appeared after this paper was in final form and on its way to the printers. My first section, which parallels the first half of his paper (with corresponding conclusions), sets the algebraic framework for sections II, III and VI, (which have no counterpart in his paper) and for section IV on the equilibrium prices of risk assets, concerning which our results differ significantly for reasons which will be explored elsewhere. Sharpe does not take up the capital budgeting problem developed in section V below.] (1975)THE VALUATION OF RISK ASSETS …Attribution theory in social psychology (1967)Attribution theory in social …The Valuation of Risk Assets and the Selection of Risky Investments in Stock Portfolios and Capital Budgets (1965)The Valuation of Risk Assets …CAPITAL ASSET PRICES: A THEORY OF MARKET EQUILIBRIUM UNDER CONDITIONS OF RISK* (1964)CAPITAL ASSET PRICES: A THEOR…A Theory of Cognitive Dissonance (1957)A Theory of Cognitive Dissona…The influence of brand ambassador’s wrongdoing on consumers’ luxury brand desirability: the interplay of attachments, resilience, and empathy (2025)The influence of brand ambass…Celebrity endorser scandal: a literature review and future research agenda (2024)Celebrity endorser scandal: a…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Using social and behavioural science to support COVID-19 pandemic response (2020)The Psychology of Interpersonal Relations. (1958)Availability: A heuristic for judging frequency and probability (1973)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Self-promotion as a risk factor for women: The costs and benefits of counterstereotypical impression management. (1998)Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent (2000)Epistemic Vigilance (2010)The Cost of Capital, Corporation Finance and the Theory of Investment (1958)Dividend Policy, Growth, and the Valuation of Shares (1961)On Persistence in Mutual Fund Performance (1997)The cost of capital, corporation finance and the theory of investment (2008)An Empirical Evaluation of Accounting Income Numbers (1968)Time Series Analysis: Forecasting and Control (1977)Time Series Analysis: Forecasting and Control (1977)Efficient Capital Markets: II (1991)ARCH modeling in finance (1992)Introductory Econometrics for Finance (2008)A Theory of Social Comparison Processes (1954)Telling more than we can know: Verbal reports on mental processes. (1977)Feeling and thinking: Preferences need no inferences. (1980)Attitudes, Traits, and Actions: Dispositional Prediction of Behavior in Personality and Social Psychology (1987)How mental systems believe. (1991)Scepticism and uncertainty about climate change: Dimensions, determinants and change over time (2011)Noise Trader Risk in Financial Markets (1990)Investor Psychology and Security Market Under‐ and Overreactions (1998)Investor Sentiment and the Cross‐Section of Stock Returns (2006)In Search of Attention (2011)The short of it: Investor sentiment and anomalies (2011)Policy Uncertainty and Corporate Investment (2015)The processes of causal attribution. (1973)The Intuitive Psychologist And His Shortcomings: Distortions in the Attribution Process (1977)Social stigma and self-esteem: The self-protective properties of stigma. (1989)The Pricing of Options and Corporate Liabilities (1973)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Common risk factors in the returns on stocks and bonds (1993)The Cross-Section of Expected Stock Returns (1992)Inequity In Social Exchange (1965)Managing Legitimacy: Strategic and Institutional Approaches (1995)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)
this work references cited by second hop

References

  • 1957A Theory of Cognitive Dissonance24,224 cited
  • 1964CAPITAL ASSET PRICES: A THEORY OF MARKET EQUILIBRIUM UNDER CONDITIONS OF RISK*19,431 cited
  • 1986The Elaboration Likelihood Model of Persuasion8,811 cited
  • 1965The Valuation of Risk Assets and the Selection of Risky Investments in Stock Portfolios and Capital Budgets7,600 cited
  • 1975THE VALUATION OF RISK ASSETS AND THE SELECTION OF RISKY INVESTMENTS IN STOCK PORTFOLIOS AND CAPITAL BUDGETS**This paper is another in a series of interrelated theoretical and statistical studies of corporate financial and investment policies being made under grants from the Rockefeller Foundation, and more recently the Ford Foundation, to the Harvard Business School. The generous support for this work is most gratefully acknowledged. The author is also much indebted to his colleagues Professors Bishop, Christenson, Kahr, Raiffa, and (especially) Schlaifer, for extensive discussion and commentary on an earlier draft of this paper; but responsibility for any errors or imperfections remains strictly his own.[Professor Sharpe's paper, “Capital Asset Prices: A Theory of Market Equilibrium Under Conditions of Risk” (Journal of Finance, September 1964) appeared after this paper was in final form and on its way to the printers. My first section, which parallels the first half of his paper (with corresponding conclusions), sets the algebraic framework for sections II, III and VI, (which have no counterpart in his paper) and for section IV on the equilibrium prices of risk assets, concerning which our results differ significantly for reasons which will be explored elsewhere. Sharpe does not take up the capital budgeting problem developed in section V below.]6,743 cited
  • 1985Using daily stock returns6,497 cited
  • 1967Attribution theory in social psychology3,831 cited
  • 2020Integración de los mercados financieros Latinoamericanos por medio de MILA3,764 cited
  • 1986The Elaboration Likelihood Model of Persuasion

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3,202 cited
  • 1995The correspondence bias.1,896 cited
  • 1978Just world research and the attribution process: Looking back and ahead.1,687 cited
  • 1989Negativity and extremity biases in impression formation: A review of explanations.1,549 cited
  • 1980Attention and weight in person perception: The impact of negative and extreme behavior.1,533 cited
  • 2012Sentiment During Recessions1,156 cited
  • 2002How perceived brand globalness creates brand value1,109 cited
  • 1995The Economic Worth of Celebrity Endorsers: An Event Study Analysis934 cited
  • Cited by

    • 2025The influence of brand ambassador’s wrongdoing on consumers’ luxury brand desirability: the interplay of attachments, resilience, and empathy6 cited
    • 2024Celebrity endorser scandal: a literature review and future research agenda6 cited