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Characteristics of Human Brain Activity during the Evaluation of Service-to-Service Brand Extension

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References

1985A Conceptual Model of Service Quality and Its Implications for Future Research21,635 cited
1990Consumer Evaluations of Brand Extensions3,266 cited
1985Problems and Strategies in Services Marketing2,819 cited
2004Whither Services Marketing?1,242 cited
1991A Process-Tracing Study of Brand Extension Evaluation891 cited
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2006Drivers of Brand Extension Success667 cited
1998The Negative Impact of Extensions: Can Flagship Products Be Diluted?425 cited
2006Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking399 cited
1998The Effects of Extensions on Brand Name Dilution and Enhancement309 cited
1981Brand franchise extension: New product benefits from existing Brand Names307 cited
1988Brand Leverage: Strategy for Growth in a Cost-Control World303 cited
2001Consumer Evaluations of Service Brand Extensions134 cited
2007P300 and categorization in brand extension109 cited
2006How metaphors influence semantic relatedness judgments: The role of the right frontal cortex106 cited

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2007Event-related potential N270 correlates of brand extension62 cited

Cited by

2024Neuro-Insights in Marketing Research: A PRISMA-Based Analysis of EEG Studies on Consumer Behavior17 cited
2019Group-Level Neural Responses to Service-to-Service Brand Extension16 cited
2022N400 correlate of brand associations11 cited